How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment

Lim, Joon Soo; Hwang, YoungChan; Kim, Se-Yun; Biocca, Frank

doi:10.1016/j.chb.2015.01.013

Cited by 202 publications

(188 citation statements)

References 58 publications

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“…The purposes of this study are to: (1) redefine the concept of consumption value, basing it not only on utilitarian value but also on hedonic and symbolic value; (2) identify the antecedents and consequences of consumption value; and (3) examine the impact of consumption value on behavioural intentions in the context of sporting events. Two quantitative studies (n=372; n=396) validate the multi-dimensional conceptualisation of consumption value and investigate the hypothesised relationships between the proposed constructs.…”

Section: Executive Summarymentioning

confidence: 99%

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida

James

Cronin

2013

International Journal of Sports Marketing and Sponsorship

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Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports spectators in Japan (n=372) and the United States (n=396). The results indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions.

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Section: Executive Summarymentioning

confidence: 99%

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida

James

Cronin

2013

International Journal of Sports Marketing and Sponsorship

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“…Because a product cannot be directly experienced in online settings (Alba & Lynch, 1997), the role of online media such as e-tailers' websites, intermediaries, and social networking sites becomes crucial. In a recent study, Lim et al (2015) highlight the relationship between loyalty and engagement in the social media context.…”

Section: Consumer Engagementmentioning

confidence: 99%

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Nadeem

Andreini

Salo

et al. 2015

International Journal of Information Management

170

113

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Consumers increasingly search for, evaluate, and buy items via social media and websites, but little is known about how these activities affect their level of trust, attitudes toward online retailing, and online shopping behaviors. Therefore, this study focuses on how online shopping via Facebook, peer recommendations, and website service quality affect consumer trust, attitudes and loyalty intentions in e-tailing. An online survey was conducted with Generation Y Italian consumers who used Facebook searches of various websites to shop for clothing online. Confirmatory factor analysis was used to validate the constructs, and structural equation modeling (SEM) was employed to test the hypotheses. Findings confirm that website service quality and consumers' predispositions to use Facebook for online shopping directly and positively affect consumer trust towards an e-tailer. In contrast, peer recommendations affect attitude directly rather than indirectly via trust. The results further indicate that peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males. Highlights:We study consumers' engagement online through websites and social networking sites and related peer recommendations.Data has been collected from Generation Y consumer segments who shop online.Online shopping via Facebook and website service quality has positive effect on trust.Peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males.Trust has a positive and significant effect on attitude towards e-tailer and loyalty intentions.

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“…Byun & Loh, 2015;Cruz-Benito, Therón, García-Peñalvo, & Pizarro Lucas;Habibi, Laroche, & Richard, 2014;Lim, Hwang, Kim, & Biocca, 2015;Pellas, 2014;Wiebe, Lamb, Hardy, & Sharek, 2014). However, studies examining the drivers of user engagement with social media are still limited.…”

Section: Introductionmentioning

confidence: 99%

Factors driving young users' engagement with Facebook: Evidence from Brazil

Oliveira

Huertas

Lin

2016

Computers in Human Behavior

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How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment

Cited by 202 publications

References 58 publications

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

Factors driving young users' engagement with Facebook: Evidence from Brazil

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