How small traditional businesses can become attractive employers: A means-end analysis

Ronda, Lorena; Martínez, Carmen Valor; Abril, Carmen

doi:10.1080/00472778.2019.1659682

Cited by 17 publications

(22 citation statements)

References 66 publications

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“…Employer brands build their 'package of functional, economic and psychological benefits' (Ambler & Barrow, 1996, p. 187) in the minds of potential applicants from observable job and organizational attributes that describe employment with a company and the bundle of subjective benefits in turn culminates in the individual perceived value regarding the overall utility of an employment opportunity (Ronda et al, 2018(Ronda et al, , 2020. This hierarchical triad of employer brand elements offers an analytical lens for better understanding how recruitment messages translate into applicant preferences by revealing the means-end chain behind evaluation processes.…”

Section: A Skeleton Approach Towards Determining Key Job Informationmentioning

confidence: 99%

“…Using the typical attributes of a recruitment source instead of potential applicants' ideal attributes elicited by interviews, the study explores realistic possibilities for discretion within the given set of job ad content attributes (De Cooman & Pepermans, 2012). Applying choice-based conjoint analysis, the study joins research which advances the understanding of potential applicants' information processing by extending the available repertoire of methods (Baum & Kabst, 2013a;Rampl et al, 2016;Ronda et al, 2020;Tumasjan et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

Petry

Treisch

Peters

2021

The International Journal of Human Resource Management

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This study advances a differentiated understanding of job ad pre-hire effectiveness. It analyzes the utility values for varying levels of job ad attributes through a hierarchical Bayesian approach to conjoint analysis. This method allows not only to measure the relative importance of different attributes on the individual level but also to explore heterogeneity in evaluations influenced by educational level, international career orientation and time to graduation. The main results from the experiment show that for both undergraduate and graduate business students, salary and opportunity for advancement by far outweigh employer familiarity and the description of job-related tasks. The study contributes to the recruitment literature by assessing to what extent these four core attributes of a job ad drive job pursuit intentions. It also discusses the implications of attribute trade-offs for employer branding activities.

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Section: A Skeleton Approach Towards Determining Key Job Informationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

Petry

Treisch

Peters

2021

The International Journal of Human Resource Management

View full text Add to dashboard Cite

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“…Since gender, age, occupation, education, income and attitude toward small businesses influence consumers' perceptions of small businesses (Ronda et al, 2020;Kovács et al, 2014), all of these items were considered as control variables in this study. As shown in Table 2, consumers' attitude toward small businesses affects their perceptions of food authenticity (F[1, 191] (Insert Table 2 here) Transparency information has a main effect on business transparency (F[1, 191]= 7.579, p< 0.01) and food authenticity (F[1, 191]=8.473, p< 0.01).…”

Section: Effects Of Transparency Information and Exposure On Business...mentioning

confidence: 99%

Transparency, authenticity and purchase intentions: Chinese independent restaurants

Yang

Song

Ding

et al. 2022

IJCHM

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Purpose Drawing on signalling theory and focusing on independent restaurants, this study aims to investigate how business signals (transparency information and exposure) affect business transparency, food authenticity and, ultimately, purchase intentions. Design/methodology/approach Using a 2 × 2 between-subject experimental design, Study 1 examines the recipe and an internet-famous restaurant, and Study 2 assesses the food supply chain and a celebrity-owned restaurant. Analysis of covariance and PROCESS are used to analyse the data. Findings The results suggest that while revealing information on recipes and food supply chains positively affects business transparency, exposure has no significant impact. Additionally, secret recipes and revealed food supply chains contribute to higher food authenticity, whilst being a celebrity owner or internet-famous restaurant negatively affects food authenticity. Research limitations/implications Restaurant managers must be strategic and selective about the kinds of business signals they wish to reveal to customers. Secret recipes lead to higher food authenticity, whereas the revealed recipes and revealed food supply chains elicit higher business transparency. Independent restaurants should not rely on celebrity owners or seek internet fame, as neither type of exposure contributes to transparency or authenticity. Originality/value This study advances the theoretical understanding of signalling theory relating to the determinants of transparency and food authenticity in a hospitality context. Contrary to previous studies, it reveals that exposure, as a transparency signal, has no impact on either business transparency or food authenticity. It extends knowledge and understanding of different types of independent restaurants, especially internet-famous restaurants.

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“…This opens a path to developing resources internally and redesigning working environments and jobs (Parker et al, 2017). Addressing the most central job demands and their nature may play a central role in attracting and retaining reliable and competent employees, which is crucial for the sustainable competitive advantage of SMEs (Kickul, 2001;Ronda et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Job challenges are hindrances too: examining experiences of managers and employees in Finnish SMEs

Vanharanta

Vartiainen

Polvinen

2022

JSBED

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PurposeThe study aims to explore job demands experienced by employees and managers in micro-enterprises and small and medium-sized enterprises (SMEs). Drawing on the job demands framework, the study discusses the experienced demands from the perspective of challenges that create opportunities for learning and achievement and hindrances that create obstacles for work. The study builds on the idea that the same demand can be perceived both as a challenge and a hindrance. That approach opens a path to responding to challenges by reformulating working practices and removing hindrances by designing, developing and crafting jobs and tasks.Design/methodology/approachThe authors analyzed open-ended survey responses (N = 306) to study experienced job demands in 50 micro-enterprises and SMEs, how the perceived demands differ between employees and managers and whether they represent challenge or hindrance demands.FindingsThe authors identified 17 job demand categories most including both challenge and hindrance demands. Time management and prioritization was the most central challenge and hindrance category for both employees and managers. For employees, sales and stakeholder relationships represented the second largest challenge category and communication and information flow was the second largest hindrance category. For managers, the second largest challenge and hindrance categories were organization and management of activities and the fragmentation of work, respectively.Originality/valueBy focusing on employee experience, the achieve a more nuanced understanding of the SME context, which has been dominated by managerial evaluations. The study also advances the discussion on job demands by extending our knowledge of demands that may be experienced both as a challenge and a hindrance.

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How small traditional businesses can become attractive employers: A means-end analysis

Cited by 17 publications

References 66 publications

Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students

Transparency, authenticity and purchase intentions: Chinese independent restaurants

Job challenges are hindrances too: examining experiences of managers and employees in Finnish SMEs

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