2021
DOI: 10.1115/1.4049061
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How Should We Measure Creativity in Engineering Design? A Comparison Between Social Science and Engineering Approaches

Abstract: Design researchers have long sought to understand the mechanisms that support creative idea development. However, one of the key challenges faced by the design community is how to effectively measure the nebulous construct of creativity. The social science and engineering communities have adopted two vastly different approaches to solving this problem, both of which have been deployed throughout engineering design research. The goal of this paper was to compare and contrast these two approaches using design ra… Show more

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Cited by 15 publications
(11 citation statements)
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“…Each design was rated for novelty and quality on a Likert-type scale that ranged from one (low novelty or quality) to seven (high novelty or quality) (Besemer 1998; Besemer & O’Quin 1999; Miller et al 2020). Novelty was defined as “original and surprising,” and quality was defined as “value, logic, utility, and how understandable the ideas were” (Miller et al 2021, p. 031404-3). To determine a creativity score for each design, the average was taken between the novelty and quality ratings.…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Each design was rated for novelty and quality on a Likert-type scale that ranged from one (low novelty or quality) to seven (high novelty or quality) (Besemer 1998; Besemer & O’Quin 1999; Miller et al 2020). Novelty was defined as “original and surprising,” and quality was defined as “value, logic, utility, and how understandable the ideas were” (Miller et al 2021, p. 031404-3). To determine a creativity score for each design, the average was taken between the novelty and quality ratings.…”
Section: Resultsmentioning
confidence: 99%
“…These designs were rated for creativity using the Consensual Assessment Technique (CAT; Amabile 1982Amabile , 1996Amabil 1983). CAT is a commonly used technique for measuring creativity in many disciplines that relies on the ratings of subject-matter experts (Baer & Kaufman 2019;Miller et al 2021) and does not depend on a specific definition 13/33 of creativity but instead asserts that creativity is subjective and can be recognized and agreed upon by domain experts (Baer & Kaufman 2019).…”
Section: Final Design Creativitymentioning
confidence: 99%
“…Participants were asked to sketch the idea in addition to writing a short description of the idea. This form of task during idea generation has been used in prior studies in design research (Starkey et al , 2016; Toh and Miller, 2016 a ; Miller et al , 2021).
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Section: Methodsmentioning
confidence: 99%
“…It should be noted that multiple measures of uniqueness were used in our study in light of prior research suggesting the lack of agreement between objective and subjective measures of uniqueness [49], especially in studies related to DfAM [50]. Using multiple measures would help identify any potential differences in effects due to the choice of measure and also work toward triangulating our findings.…”
Section: Uniquenessmentioning
confidence: 96%