How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy

Rebollar, Rubén; Lidón, Iván; Gil-Pérez, Ignacio; Martín, Javier Montero

doi:10.1016/j.foodres.2019.108721

Cited by 16 publications

(10 citation statements)

References 66 publications

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“…This result falls in line with the idea that images more easily attract consumers' attention than texts, and they more quickly generate expectations by looking at an image than by reading a text. 31,32 Furthermore, in our study consumers were allowed to observe the food interior, which they found clarifying. 15 Moreover, our results showed a stronger effect of maturity information on hedonic expectations of Mexican consumers, compared to Spanish consumers.…”

Section: External Colour and Internal Maturitymentioning

confidence: 82%

Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross‐cultural study in Spain and Mexico

et al. 2021

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BACKGROUND: Under certain climate conditions, citrus fruit may reach optimum internal maturity while the rind is still green. It is therefore customary to enhance skin colour changes by submitting early citrus varieties to ethylene degreening treatment, which implies a cost and may result in external disorders. In this study, the effect on consumer expectations (sensory and hedonic) of providing them with information about the internal maturity of non-degreened mandarins (greenish-coloured rind) was evaluated.RESULTS: Mandarins with three different external colour indices (CI), CI = −6, CI = +1 and CI = +5, and three ways of conveying information, were investigated: (i) No information (NoInfo), (ii) The text 'Mandarins ready to eat' (Text) and (iii) Text + Visualisation of mandarin flesh (orange-coloured in all cases) (Text+Flesh). Consumer expected liking, purchase intention and sensory expectations were markedly affected after receiving the different information types. The greatest effect was detected when Text+Flesh information was provided. Rind mandarin colour was also a determinant factor of how consumer expectations were modified by the received information. Moreover, our results revealed some differences among Spanish and Mexican consumers, since maturity information had a stronger effect on hedonic expectations of Mexican consumers.CONCLUSIONS: When mandarins reach CI = +5 (pale orange-coloured rind with small areas still green), letting consumers know that mandarins are ready to eat by means of Text+Flesh information may be a non-cost strategy to avoid degreening treatment or to shorten its length.

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Section: External Colour and Internal Maturitymentioning

confidence: 82%

Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross‐cultural study in Spain and Mexico

et al. 2021

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“…Moreover, information that is cognitively easier to process is more likely to be accepted as true [ 73 ]. Compared to texts, images attract attention more easily and are processed more quickly [ 6 , 74 ], as understanding images requires less cognitive effort than words, i.e., images are processed in a more unintentional and unconscious way [ 75 , 76 ]. The depicted properties of advertised products are more accessible in consumers’ mind [ 74 ] and more easily stored by memory [ 77 ].…”

Section: Discussionmentioning

confidence: 99%

Potential Allergenicity of Plants Used in Allergological Communication: An Untapped Tool for Prevention

Magyar

2023

Plants

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Plants are often used to illustrate allergy-related medical products, services, patient information materials and news. The illustration of allergenic plants is an important tool in patient education, contributing to the prevention of pollinosis, as patients can recognize plants and avoid pollen exposure. In this study, it is aimed to evaluate the pictorial content of allergy-related websites depicting plants. A total of 562 different photographs depicting plants were collected using image search, identified and categorized according to their potential allergenicity. Of the total 124 plant taxa, 25% of plants were identified to the genus level and a further 68% were identified to the species level. Plants with low allergenicity were found in 85.4% of the pictures, while plants of high allergenicity were shown in only 4.5% of the pictorial information. Brassica napus was the most frequent species identified (8.9% of the overall identified plants), while blooming Prunoidae, Chrysanthemum spp. and Taraxacum officinale were also common. Considering both allergological and design aspects, some plant species have been proposed for more professional and responsible advertising. The internet has the potential to provide visual support for patient education in allergenic plants, but emphasis must be put on the transmission of the correct visual message.

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“…perceptions towards different types of food packaging or label information to identify if consumers perceive what the messages wants to convey (Ares and Deliza, 2010a,b;Ares et al, 2011;Piqueras-Fiszman et al, 2011;Piqueras-Fiszman et al, 2013;Eldesouky et al, 2015;Miklavec et al, 2015;Oliveira et al, 2016;Celhay and Ramaud, 2018;Rebollar et al, 2019;Alcantara et al, 2020). Ares and Deliza (2010a) studied the influence of the color and package shape of milk desserts on consumer expectations.…”

Section: Packaging and Labeling: This Technique Has Been Helpful To E...mentioning

confidence: 99%

More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications

Rojas-Rivas

Espinoza‐Ortega

Thomé-Ortíz

et al. 2022

Food Research International

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How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy

Cited by 16 publications

References 66 publications

Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross‐cultural study in Spain and Mexico

Effect of information about mandarin internal maturity on consumer hedonic and sensory expectations: a cross‐cultural study in Spain and Mexico

Potential Allergenicity of Plants Used in Allergological Communication: An Untapped Tool for Prevention

More than words! A narrative review of the use of the projective technique of word association in the studies of food consumer behavior: Methodological and theoretical implications

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