How Researchers Use Social Media to Promote their Research and Network with Industry

Jaring, Päivi; Bäck, Asta

doi:10.22215/timreview/1098

Cited by 18 publications

(8 citation statements)

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“…The majority of the reviewed papers determine the outcomes of personal branding either as furthering professional career (69%, n = 22) or creating some sort of social capital (78%, n = 25), be it power and influence (Ward and Yates, 2013 ; Zinko and Rubin, 2015 ; Hanusch and Bruns, 2017 ), enhanced visibility (Lee and Cavanaugh, 2016 ; Jaring and Bäck, 2017 ), or prestige (Milovanović et al, 2015 ). Twelve papers identify differentiation as an outcome, which could enable a connection with the target audience (Brems et al, 2016 ) and use that connection to receive a preferential treatment against those competing for same resources (Parmentier et al, 2013 ).…”

Section: Resultsmentioning

confidence: 99%

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

2018

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Personal branding has become an important concept in management literature in recent years. Yet, with more than 100 scholarly papers published on the concept to date, it has developed into a fragmented area of research with a diversity of definitions and conceptual boundaries. This paper posits that this heterogeneity of extant research impedes theoretical and empirical advancement. To strengthen the foundation for future work, we review the extant literature and offer an integrative model of personal branding. Through our systematic literature review we identify the key attributes of the construct, establish its clarity by comparing it with similar concepts in its nomological network, and suggest the definitions of personal branding and personal brand based on the reviewed literature. Further, we propose a theoretical model of personal branding summarizing the findings from the reviewed papers. The proposed model outlines the trends conducive to personal branding, as well as its drivers, processes, and outcomes. Finally, we discuss ethical implications of personal branding for both scholarly work and practice. In conclusion, we outline a further research agenda for studying personal branding as a critical career and organizational behavior activity in contemporary working environment.

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Section: Resultsmentioning

confidence: 99%

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

2018

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“…Research culture could be improved and developed by joint efforts between policy makers and the institutes of higher education to provide opportunities for research grants, local and international collaborations, cross-sectoral knowledge transfer, and skill acquisition [58][59][60]. It can also be promoted at the community level by publicizing research through the media including social media [61,62].…”

Section: Key Challengesmentioning

confidence: 99%

Assessing the capacity for conflict and health research in Lebanon: a qualitative study

et al. 2020

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Background: Conflicts pose new challenges for health systems, requiring rapid and practical approaches to meet emerging needs on the ground. Lebanon has been highly influenced by surrounding conflicts in the Middle East and North Africa (MENA) region, especially the Syrian crisis. Strengthening research capacity to collect evidence on conflict in the MENA region and beyond is crucial to inform healthcare policy and practice. For targeted capacity strengthening interventions, the main objective of this paper is to present key findings of a needs assessment of conflict and health research in Lebanon. This will support recent efforts to scale up context-specific policies, interventions to strengthen the country's health system, and research capacity. Methods: The study is based on 30 semi-structured interviews with key informants such as specialist academics, humanitarian workers and public sector officials. Results: Despite being ranked third in the number of publications on biomedical and health research per capita in MENA and in hosting reputable universities which are considered central academic hubs in the region, lack of nationwide research culture, insufficient funding and limited access to data were reported to be major challenges for health researchers in Lebanon. Even with the ongoing efforts, poor impact of research on policy continues to be a persistent gap. Large disparities in research capacities and taught skills were reported between different universities in Lebanon, with a disproportionate emphasis on quantitative over qualitative skills. Most medical students are not trained to conduct research or to practice in conflict settings. Concerns were also expressed regarding the ethics of research conducted, specifically by local non-governmental organizations. Recommendations: To conduct contextualized trainings on research skills with a stronger focus on qualitative approaches, medical practice, and ethical research in conflict. To better involve policymakers in designing research agendas by organizing multiple stakeholder meetings.

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“…To date, millions of people are using social media (SM) across the globe through website-based network applications that help to share knowledge, information, and easy connections with each other [1][2][3][4][5][6][7]. People are using SM to fulfill a variety of needs especially looking for digital content and products [7][8][9].…”

Section: Introductionmentioning

confidence: 99%

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Sharma

Singh

Kujur

et al. 2020

JTAER

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In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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How Researchers Use Social Media to Promote their Research and Network with Industry

Cited by 18 publications

References 0 publications

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

Personal Branding: Interdisciplinary Systematic Review and Research Agenda

Assessing the capacity for conflict and health research in Lebanon: a qualitative study

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

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