How reputation bridging nowness service and memorable tourism experience to achieve tourism sustainable development goals
Ratih Pratiwi,
Windi Novia Ratri Wardhani,
Devi Trihandari Widyatania
et al.
Abstract:Social media will be an integral part of any digital marketing strategy for the tourism industry, but it's important to remember that this medium produces content with wide variations. Tourist hotspots need to keep a positive online reputation so that positive word-of-mouth spreads among locals. This research aims to fill this knowledge gap by proposing an integrated model to investigate the impact of destination reputation and nowness service on visitors likelihood to return and by extension, on sustainabilit… Show more
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