How Repeated and Cross-media Exposure of Antismoking Campaign Affect Smokers’s Social Perception and Quitting Intention

Choy, Syng Pom; Lee, Cheolhan

doi:10.16914/ar.2018.118.171

2018

DOI: 10.16914/ar.2018.118.171

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How Repeated and Cross-media Exposure of Antismoking Campaign Affect Smokers’s Social Perception and Quitting Intention

Syng Pom Choy¹,

Cheolhan Lee²

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How Repeated and Cross-media Exposure of Antismoking Campaign Affect Smokers’s Social Perception and Quitting Intention

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