How Racial Tasking Leads to Inequitable Financial Remuneration Among Power-5 College Football Coaches

Abstract

While occupying a significant number of coaching positions in Power-5 college football, Black coaches are routinely overlooked as head coach or coordinator candidates. Although Black Power-5 football coaches generate significant value for their respective teams, such stagnation within the promotion and hiring of Black assistant coaches raises concerns about whether Black coaches receive equitable compensation for the value they generate. Utilizing Ray’s theory of racialized organizations, this study examined the race and salary of Power-5 football coaches to determine whether Black and White coaches receive equitable compensation. Results reveal that while Black coaches create inordinate value in recruiting prospective athletes, compensation among White Power-5 football coaches is exponentially greater than their Black counterparts. The economic value of Black and White stakeholders (e.g., coaches and athletes) to the college football enterprise is also discussed.