“…Over the past decade, there has been a call for health economists to effectively integrate combinations of qualitative and quantitative methods into their research toolkit to enrich their research methodologies and therefore improve their practice in health economic study design, data gathering and analyses, reporting, and ultimately research translation (Coast, ; Coast, Mcdonald, & Baker, ; Husbands, Jowett, Barton, & Coast, ; Kelly, McDaid, Ludbrook, & Powell, ; Obermann, Scheppe, & Glazinski, ; Smith, Mitton, & Peacock, ). Additionally, health policy development, research, and management could benefit from more in‐depth, textured descriptions of what actually happens in practice settings, health care markets, and patients' lives (Greenhalgh et al, ; Weiner, Amick, Lund, Lee, & Hoff, ).…”