2020
DOI: 10.22323/2.19050211
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How public perceptions of social distancing evolved over a critical time period: communication lessons learnt from the American state of Wisconsin

Abstract: Understanding how individuals perceive the barriers and benefits of precautionary actions is key for effective communication about public health crises, such as the COVID-19 outbreak. This study used innovative computational methods to analyze 30,000 open-ended responses from a large-scale survey to track how Wisconsin (U.S.A.) residents' perceptions of the benefits of and barriers to performing social distancing evolved over a critical time period (March 19th to April 1st, 2020). Initially, the main barrier w… Show more

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Cited by 14 publications
(12 citation statements)
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References 26 publications
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“…More importantly, these disparities among age groups and race and ethnicity groups in the COVID-19 outcome and in the self-reported social distancing behavior flags an urgent policy need. Policy makers and health communicators must investigate the underlying reasons for demographically specific barriers to adoption of social distancing and other mitigation measures (71). The Walktrap algorithm uses short random walks to detect communities in a large graph.…”
Section: Intracounty Modeling Resultsmentioning
confidence: 99%
“…More importantly, these disparities among age groups and race and ethnicity groups in the COVID-19 outcome and in the self-reported social distancing behavior flags an urgent policy need. Policy makers and health communicators must investigate the underlying reasons for demographically specific barriers to adoption of social distancing and other mitigation measures (71). The Walktrap algorithm uses short random walks to detect communities in a large graph.…”
Section: Intracounty Modeling Resultsmentioning
confidence: 99%
“…More importantly, this disparities among age groups and race & ethnicity groups in the COVID-19 outcome and in the self-reported social distancing behavior flags an urgent policy need. Policymakers and health communicators must investigate the underlying reasons for demographically specific barriers to adoption of social distancing and other mitigation measures 54 .…”
Section: Resultsmentioning
confidence: 99%
“…Finally, our findings further suggest that users should be more alert to manipulation in messages containing strong, negative emotions. Awareness and skepticism of anger-or fear-based messages may help individuals become more resistant to misinformation (Chen et al, 2020b;Pennycook et al, 2020).…”
Section: Discussionmentioning
confidence: 99%