This paper examines the impact of management myopia on the investment behavior of green investors using A‐share listed companies from 2004 to 2020 in China. The research reveals that management myopia significantly inhibits the investment behavior of green investors. Through corporate reputation and the development of green technologies, management myopia affects the investment intentions of green investors. Environmental project subsidies do not mitigate the negative impact of management myopia on green investment intentions. Interestingly, compared to environmentally friendly projects categorized under “profit‐related” and “reward” headings, subsidies in the form of environmental project grants exacerbate the inhibitory effect of management myopia on green investment.