How protein containing foods are represented in memory? A categorization study

Chollet, Sylvie; Sénécal, Coraline; Woelki, L.; Cortesi, Adeline; Fifi, Viridiana; Arvisenet, Gaëlle; Valentin, Dominique

doi:10.1016/j.foodqual.2021.104381

Cited by 4 publications

(1 citation statement)

References 48 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…French consumers declared having "positive" attitudes toward pulses: respondents to a questionnaire considered these products to be good for health and eco-friendly [4], and participants in a free evocation task cited words that they then often evaluated as positive [7]. Infrequent substitution of meat by pulses has recently been attributed to the categorization of these products in different groups with very few common properties [9] or to the traditional main-dish structure, well anchored in French culture [5]. Our previous studies showed that French consumers, instead of using pulses as a substitute for meat, use them to replace cereals [5].…”

Section: Introductionmentioning

confidence: 99%

Consumer Attitudes toward Pulses: Measuring the Implicit

et al. 2023

Self Cite

View full text Add to dashboard Cite

Research into consumer attitudes toward food products is important to help people adopt healthier, more sustainable diets. A positive attitude regarding an object is a prerequisite for its adoption. This study compares French consumers’ implicit attitudes toward pulses and cereals. Many studies have measured attitudes by explicit methodologies (e.g., questionnaires). Such methods are often biased by social desirability, and consumers may not be consciously aware of their attitudes toward food. A Sorting Paired Feature Task measures the strength of automatic associations, pairing images of pulses or cereals and adjectives with positive or negative valence. Participants sorted 192 paired stimuli as fast as possible. Pairs composed of pulses and negative adjectives were sorted faster than pairs composed of cereals and negative adjectives. Cereals with positive adjectives were sorted more rapidly than pulses with positive adjectives. Mistaken associations were more frequent for pairs composed of cereals and negative adjectives than for pairs composed of pulses and negative adjectives. These results highlight more negative implicit attitudes toward pulses than cereals. This study provides the first potential evidence of negative implicit attitudes toward pulses, which could explain the low consumption of these products.

show abstract