How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram

Luarn, Pin; Chen, Chiao-Chieh; Chiu, Yu-Ping

doi:10.1080/15551393.2024.2382070

Visual Communication Quarterly

2024

DOI: 10.1080/15551393.2024.2382070

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How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram

Pin Luarn,

Chiao-Chieh Chen,

Yu-Ping Chiu

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How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram

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References 36 publications

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