How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective

Chen, Shijiao; Tamilmani, Kuttimani; Tran, Khai; Waseem, Donia; Weerakkody, Vishanth

doi:10.1016/j.indmarman.2022.08.020

Cited by 15 publications

(5 citation statements)

References 95 publications

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“…The results of this research show that Hypothesis H4 was significant. This positive impact of donor commitment on the intention to donate aligns with the finding from Chen et al (2022), who concluded that commitment materializes and is assessed with the intensity of donors' participation in the charitable organization's activities. Committed donors developed a strong affective attachment to philanthropic organizations.…”

Section: Figure 2 Research Model With Results Of Hypotheses Testsupporting

confidence: 81%

“…Commitment is a conscious effort to maintain a relationship that forms intentions to execute positive actions that provide recompenses to all relationship participants (Maduku et al, 2023). Equally important, commitment involves continuing a relationship with the other party because of positive results (Chen et al, 2022;Mittal et al, 2022). In this study, donor commitment is theorized through the lens of TRA because donors committed to charitable organizations should be inclined towards positive behavior, favoring the organizations' actions.…”

Section: Donor Commitmentmentioning

confidence: 99%

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Cybersecurity and Social Media Networks for Donations

Lawson-body,

Jackson,

Hinsz

et al. 2023

Journal of Organizational and End User Computing

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Previous studies have focused on the impact of the theory of reasoned action (TRA)'s components on the behavioral intention to donate more. However, whether the mediation roles of social media-presence and cybersecurity affect this impact is unclear. This paper extends the TRA with trust, commitment, and loyalty to explore the integration of cybersecurity and social media-presence into the behavioral intention to donate more. Data were collected from 315 donors to nonprofit organizations and analyzed using partial least squared (PLS) methods. The results indicate that social media-presence positively influences the donor commitment towards the behavioral intention to donate more. However, social media-presence does not increase donor trust and loyalty toward the behavioral intention to donate more. Furthermore, cybersecurity increases donor trust and loyalty toward the behavioral intention to donate more. However, cybersecurity does not influence donor commitment toward the behavioral intention to donate more. Theoretical and practical contributions are offered.

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Section: Figure 2 Research Model With Results Of Hypotheses Testsupporting

confidence: 81%

Section: Donor Commitmentmentioning

confidence: 99%

Cybersecurity and Social Media Networks for Donations

Lawson-body,

Jackson,

Hinsz

et al. 2023

Journal of Organizational and End User Computing

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“…Another problem emerging from the sharing economy structures is the loss of privacy [Chen, 2022]. We are currently dealing with an overflow of information, even information overload and a lack of privacy.…”

Section: Threats Resulting From the Development Of The Sharing Economymentioning

confidence: 99%

Opportunities and Threats of Sharing Economy

Pasternak-Malicka¹,

Dębowski²

2022

Optimum

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Purpose – The aim of this article is an attempt to identify the benefits and threats of the sharing economy based on author’s own research carried out in the area of the Podkarpackie Voivodeship.Research method – The implementation of the aim required the use of the direct me thod – questionnaire. The results of empirical studies from the years 2016–2022 are presented, but in 2021 the studies were not carried out due to the COVID-19 pandemic. Results – The publication describes the essence of the sharing economy, as well as the advantages and disadvantages of the new consumer trend, which is the sharing economy. Parts of author’s own survey research from the years 2016–2022 on the issue under study are also presented. Originality / value / implications / recommendations – The obtained results of author’s research and data taken from reports of other research centres do not give a clear answer to the question whether transactions made within the sharing economy are a only posi-tive or only a negative phenomenon. In the future, it is necessary to continue research in the marked area.

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“…Sharing profile photos and other personal information can also have negative consequences for sellers. Many sellers report privacy concerns when using platforms, which may arise because they face the same challenge as potential customers (i.e., interacting with a stranger as part of the advertised service), but also because of the extensive information that they have to disclose about themselves to use the platform or to effectively attract potential customers (Chen et al, 2022;Dillahunt & Malone, 2015;Ranzini et al, 2017). When engaging in online transactions, people are thought to engage in a "privacy calculus", weighing the costs and benefits of disclosing personal information (Dinev & Hart, 2006).…”

Section: Privacy Profile Photos and Discriminationmentioning

confidence: 99%

The cost of anonymity in the sharing economy: Consumers distrust and avoid sellers without profile photos

Jaeger,

Efendic

2024

Preprint

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Sharing economy platforms, such as Airbnb, encourage sellers to display profile photos and other personal information to increase consumer trust and engagement. Some sellers, however, may withhold photos because of privacy concerns, especially given that studies show that consumers rely on photos to discriminate against certain sellers. In four preregistered studies with samples from the United States, United Kingdom, and the Netherlands, we examined how the presence (vs. absence) of personal photos affects consumer preferences. Three experimental studies (total N = 380) suggest that consumers distrust and avoid hosts without a profile photo. In Study 4, we analyzed 461 ride-sharing listings and found that drivers with a profile photo charge higher prices for otherwise equivalent rides. In sum, our results suggest that sharing economy sellers face a tradeoff between privacy and earning opportunities. While withholding profile photos may alleviate privacy concerns, it can also lower expected earnings.

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How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective

Cited by 15 publications

References 95 publications

Cybersecurity and Social Media Networks for Donations

Cybersecurity and Social Media Networks for Donations

Opportunities and Threats of Sharing Economy

The cost of anonymity in the sharing economy: Consumers distrust and avoid sellers without profile photos

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