How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators

Liu, Brooke Fisher; Kim, Sora

doi:10.1016/j.pubrev.2011.03.005

Cited by 204 publications

(171 citation statements)

References 44 publications

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“…In addition, more corporations are taking to social media to connect with customers, and an analysis of social media content may prove to be insightful. While some studies review organizational image repair through social media, initial findings imply that traditional media have been more effective at repairing images (Liu and Kim, 2011;Moody, 2011). It may be that the static nature of image restoration theory is ill-suited to studying social media (Seeger and Padgett, 2010) scholarship should seek to examine energy democracy in this dynamic communication environment.…”

Section: Resultsmentioning

confidence: 99%

A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication

McKasy

Yeo

2018

Front. Commun.

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A substantial increase in distributed renewable energy resources is changing the face of the energy environment, leading to strategic communication efforts by key stakeholders. The energy democracy movement supports this transformation from fossil fuels to distributed renewable energy and aims for equitable involvement of publics in energy decision making. These tenets challenge utility company earnings as they are directly related to energy sales and infrastructure returns on investment. Proposals by electric utility companies to restructure net-metering policies as a solution to financial issues have been criticized as prohibitive to the success of renewable energy advancement. To address these disagreements, the Edison Electric Institute and a communication firm, Maslansky & Partners, created The Future of Energy: A Working Communication Guide for Discussion. This handbook provides utility companies with strategic communication guidelines to portray themselves as supportive of renewables within a dynamic energy industry. We posit that aspects of the energy democracy movement have been employed by electric utility companies, as shown through the use of the handbook, as a strategy for communicating with customers in discussions around net metering. We examine two case studies in states with recent controversial net-metering policy changes by analyzing utility company websites and press releases for the use of the communication handbook terminology. We found that, in both cases, the suggested language was used to position their companies as pro-renewable energy and their utility-scale projects as more equitable for their customers. In addition, we found differences between each company's use of key terms from the handbook. We posit that this is due to the temporal context of each net-metering debate at the time of the handbook release. Conclusions and future directions for research in the growing area of energy democracy are discussed.Keywords: electricity, energy, energy democracy, net metering, strategic communication A dramatic increase in solar power adoption has occurred in the last decade, in part because of the growing consumer interest in green energy, coupled with significant decreases in associated costs (Weiner, 2015;Muro and Saha, 2016). The unprecedented speed at which distributed resources are changing energy systems underscores the challenge and importance of understanding the roles of humans in this transition. This evolution is especially apparent in democratic societies in which participatory communication is integral to resolving environmental issues (Stephens et al., 2015). Energy democracy is a movement that aims to involve publics in energy decision making with emphasis on the transformation from fossil fuels to renewable energy and distributed systems (Fairchild, 2017). This aligns with a broader effort in environmental communication to address human-caused threats to ecological systems and the failure of social institutions to confront these threats (Cox, 2007). Some propose that scholars...

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Section: Resultsmentioning

confidence: 99%

A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication

McKasy

Yeo

2018

Front. Commun.

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“…by using a multi-channel approach. Organisations need to incorporate social media interaction in their communication strategies, as fostering interaction in 'normal' situations also potentially enhances relationships with stakeholders during crises (Liu and Kim, 2011). Establishing connections requires active participation in social media and enhanced interaction with users, as social media platforms can be seen as competitive issue arenas, in which multiple actors seek to gain attention for views on issues of importance to them (Luoma-aho and Vos, 2010).…”

Section: Discussionmentioning

confidence: 99%

“…At the same time, several researchers have demonstrated the heavy impact of emotions on discourse concerning issues and crises (e.g. Bronstein, 2013;Liu and Kim, 2011;Stieglitz and Dang-Xuan, 2013). Consequently, when monitoring media content, it is important that, next to information, emotions are taken into account.…”

Section: Issues Managementmentioning

confidence: 99%

Decomposing issue patterns in crisis communication: the case of the lost airliner

Zhang

Vos

Veijalainen

2018

IJEM

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This research explores the relation between a crisis and public discussion on related issues. In organisational crisis communication, a singleissue strategy is often proposed. Such a strategy, however, may not be adequate in more complex crises where the crisis lifecycle is likely to encompass shorter lifecycles of issues that generate media attention. Decomposing the online crisis debate into a pattern of issues supports understanding of public perceptions, and hence of crisis response and communication. This is investigated through an analysis of Facebook posts prompted by the loss of Malaysia Airlines flight MH370 in 2014. The analysis shows that during the life of the crisis a variety of related issues arose that became topics of public debate. Compassion for victims dominated in the early stages of the crisis, while later on reputation-related issues took over. The insights gained help in understanding the results of social media monitoring during complex organisational crises and facilitate organisational decision making. Jari Veijalainen, PhD, is a Professor of Software Engineering at the University of Jyvaskyla, Finland. His research focuses on heterogeneous transaction management, transaction models and mechanisms for computer supported cooperative work, workflow systems and electronic commerce systems, formal modelling, mobile computing, software engineering, mobile multimedia data management, and social media analysis. Keywords

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“…Liu & Kim (2011) categorised messages on social and traditional media during the H1N1 pandemic according to a topology consisting of four distinct frames: general crisis, disaster, health crisis and general health issues. They suggest that framing has four functions: (1) identify causation, (2) identify source of the problem, (3) make moral judgements about the situation, (4) provide solutions [25]. Each of the four frames has different perspectives on these functions.…”

Section: Rhetoricmentioning

confidence: 99%

“…The platform is very influential, demonstrated in part by the number of high-profile celebrities and politicians using it to communicate with the public. It is therefore with good reason that public health bodies often use Twitter to communicate with the public during critical incidents such as pandemics [7,17,25] as well as chronic health issues such as obesity [13]. This raises a number of questions regarding how best to use Twitter in the communication of health information, including: "What kinds of information should be tweeted for maximal influence?"…”

Section: Introductionmentioning

confidence: 99%

Understanding Twitter influence in the health domain

McNeill

Briggs

2014

Proceedings of the 23rd International Conference on World Wide Web

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Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on socialpsychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.

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How organizations framed the 2009 H1N1 pandemic via social and traditional media: Implications for U.S. health communicators

Cited by 204 publications

References 44 publications

A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication

A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication

Decomposing issue patterns in crisis communication: the case of the lost airliner

Understanding Twitter influence in the health domain

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