How organizational readiness for green innovation, green innovation performance and knowledge integration affects sustainability performance of exporting firms
Sami Ullah,
Tooba Ahmad,
Mohit Kukreti
et al.
Abstract:Purpose
Consumers and businesses are becoming increasingly conscious of sustainable business practices and are often willing to pay a premium for responsibly sourced and manufactured products. Many countries and organizations have implemented regulations and standards for sustainability and companies face penalties or are barred from exporting for not meeting the requirements. Rooted in the resource-based view theory, this study aims to test a moderated mediation model to improve the sustainability performance… Show more
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