2019
DOI: 10.2196/16185
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How Online Reviews and Services Affect Physician Outpatient Visits: Content Analysis of Evidence From Two Online Health Care Communities

Abstract: BackgroundOnline healthcare communities are changing the ways of physician-patient communication and how patients choose outpatient care physicians. Although a majority of empirical work has examined the role of online reviews in consumer decisions, less research has been done in health care, and endogeneity of online reviews has not been fully considered. Moreover, the important factor of physician online services has been neglected in patient decisions.ObjectiveIn this paper, we addressed the endogeneity of … Show more

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Cited by 24 publications
(32 citation statements)
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“…Online reviews integrate information from various sources providing online word-of-mouth (WOM) to healthcare consumers who lack WOM [ 13 ]. Extant studies on the patients’ choice of physician outlined that information gathered from peers or other patients are always amongst the top influencing factors [ 9 , 26 ].…”
Section: Theoretical Background and Research Hypothesismentioning
confidence: 99%
See 1 more Smart Citation
“…Online reviews integrate information from various sources providing online word-of-mouth (WOM) to healthcare consumers who lack WOM [ 13 ]. Extant studies on the patients’ choice of physician outlined that information gathered from peers or other patients are always amongst the top influencing factors [ 9 , 26 ].…”
Section: Theoretical Background and Research Hypothesismentioning
confidence: 99%
“…Online reviews have also gained interest from researchers in the healthcare field. A variety of investigations were performed using different PRWs in different countries, such as the average rating score of a physician, review volume [ 8 , 9 , 10 ], and qualitative analysis of OPRs to mine patients’ interests [ 11 ]. In addition to these studies, several other studies have examined the impact of physician star ratings and textual feedback on patients’ choice [ 10 , 12 , 13 , 14 ].…”
Section: Introductionmentioning
confidence: 99%
“…Interestingly, they found a U-shaped relationship between the number of ratings and the overall mean, with a mean nadir occurring at 21 patient ratings. 7 A study from China 21 found that their population valued the number of reviews more than average rating score; however, the impact of those differences was not evaluated. The study evaluated all ambulatory care visits and found that patients valued the number of ratings more so than the mean rating when selecting a provider.…”
Section: Discussionmentioning
confidence: 99%
“…Such communities provide virtual forums for patients to obtain services and discuss treatment experiences. Researchers have started to investigate the benefits and user behaviors of such communities, from the perspective of doctors [19,22] and patients [23][24][25]. For doctors, Ni and Sun [26] studied the willingness of doctors to work on online platforms and associated benefits.…”
Section: Online Health Communitiesmentioning
confidence: 99%