“…Additionally, much of the studies that have been done globally and the limited ones on African cuisine (Adongo, Anuga, & Dayour, 2015; Amenumey, Dayour, & Adongo, 2015; Baah, Bondzi‐Simpson, & Ayeh, 2019; Mkono, Markwell, & Wilson, 2013) are quantitative. These quantitative studies tend to be modelled on business management and marketing perspectives (Kim & Ellis, 2015).…”