“…Feelings of social presence are developed during communication as social cues and content are shared (Argyle & Cook, 1976;Riegelsberger et al, 2003) and intimacy accrues (Bente et al, 2008). Social impressions are developed through exposure, and the more exposure one has with other communicants, the more social bonds form (Walther, 1994;Burke & Chidambaram, 1999). Consequently, we expect repeated exposure to people and their messages will humanize potential victims (Diener, Lusk, DeFour, & Flax, 1980) and will decrease one's willingness to harm them by engaging in online fraud (Harrington, 1996;Gefen & Straub, 2003).…”