How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

Qureshi, Muhammad Shahid; Aziz, Nergis; Mian, Sarfraz A.

doi:10.1186/s40497-017-0071-5

Cited by 33 publications

(36 citation statements)

References 82 publications

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“…The study of success among microenterprises is dominated by the focus on economic parameters such as growth in sales, income and profits (e.g. Rindova, Barry, and Ketchen 2009;Baron, Franklin, and Hmieleski 2016;Robb and Fairlie 2009;Alom et al 2016;Qureshi, Aziz, and Mian 2017) as well as growth in number of employees in the company (Alom et al, 2016;Baluku, Kikooma, & Kibanja, 2016a). However, following calls to study entrepreneurial success beyond economic measures, there is increased research on subjective success, and thus increased focus on psychological processes and factors that are associated with entrepreneurial success.…”

Section: Theory and Hypothesis Developmentmentioning

confidence: 99%

Psychological capital and entrepreneurial outcomes: the moderating role of social competences of owners of micro-enterprises in East Africa

et al. 2018

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Business success arises out of the total investments in the venture. This is not limited to tangible inputs such as financial capital, but on intangible resources as well. Entrepreneurship is a highly stressing occupation involving undertaking risks and often demanding workloads; hence requiring mental inputs (psychological capital). Moreover, the entrepreneurial job also involves doing business with other people of different statuses including investors, partners, customers, and employees; hence requiring the entrepreneur to exhibit a great deal of social competence to relate with others. Using two independent studies, we assess the contribution of psychological capital and social competence, as well as their interaction to entrepreneurial outcomes including performance (Study 1), and entrepreneurs' wellbeing, satisfaction, and commitment to their entrepreneurial career role (Study 2). Study 1 uses a sample of 102 owner-managers or managers of small companies in Uganda. In this study, entrepreneurs' social competence is measured as the relationship between entrepreneurs and their employees. Study 2 uses a sample of 228 young self-employed individuals in Uganda and Kenya; and operationalizes social competence via social intelligence. The results were consistent with our assumptions, highlighting the relevance of both psychological capital and social competence to entrepreneurial outcomes. Yet their interaction also has substantial impact on all outcomes examined in these studies.

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Section: Theory and Hypothesis Developmentmentioning

confidence: 99%

Psychological capital and entrepreneurial outcomes: the moderating role of social competences of owners of micro-enterprises in East Africa

et al. 2018

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“…The external factors that affect the customer service in the self-service hardware stores can be controlled by the organizations, establishing strategies to combat them, however, according to the results obtained, it is evident that the incidence is neutral, which is why they are not completely controlled or combated. This situation contradicts what is expressed by [13], who indicates that external factors are given by the environment and it is difficult to eliminate its effect, in any case they can be combated. This forces companies to be adaptable and flexible to deal with competitors and customers to be innovative and entrepreneurial.…”

Section: Interpretation Of the Scale Influencementioning

confidence: 58%

Endomarketing based on Neuro-linguistic Programming

Bermudez¹,

Martelo²,

Castillo³

2018

IJET

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The objective of the present investigation was to analyze the Endomarketing based on Neurolinguistic Programming (NLP) present in the self-service hardware stores of the Maracaibo Municipality. The methodology used responds to the type of non-experimental, cross-sectional, descriptive research. As a result, it was obtained that the Endomarketing variable based on NLP is given an adequate management. The above is a consequence of an adequate level in the dimensions of Endomarketing factors, NLP metamodels and sensory perception systems. It also concludes, among other aspects, that internal factors, technical skills and seniority, are controlled and have a positive influence on the process. Finally, it is recommended to go to experts in the area of NLP so that through experiential workshops the representative systems of the advisors are identified and strategies are established for their proper use. Keyword-Sensory perception systems, NLP, Endomarketing I. INTRODUCTION Neuro-linguistic programming (NLP) is a tool that allows us to improve interpersonal communication by explaining in a coherent way, how the human mind works and how it processes information into experience, using these experiences in a positive and very subjective way to achieve benefits personal, professional and in organizations [1]. For this reason, NLP is used in professional fields such as marketing, management and sports training. In marketing, for example, the market segments are composed of individuals who, although they have similarities among the traditional segmentation bases, also have different sensory modalities. Therefore, if consumers within a segment of the target market do not speak the same sensory language, marketers do not send their message to everyone in that segment [2]. Successful companies realize that the real competitive advantage lies in their people, so, NLP is emerging as an effective tool because it is recognized as one of the best available sources of knowledge about people's skills. This is significant, because employees are the most important asset of a company, and using NLP skills to maintain a good relationship with and with employees is crucial. Therefore, the acquisition of NLP skills would make them successful [3]. However, although NLP is not yet popular, given that it is still a relatively recent concept, people and businesses are increasingly aware of the concept and its tangible positive influence on business performance [4]. For example, in [5], the role of Neuro-linguistic Programming in the construction of the capacities of an organization is examined. Their results revealed that NLP gives managers and staff a significant improvement in efficiency to work, understand and motivate other people, both individually and in groups. Furthermore, it is revealed that an NLP-oriented manager is solid in all aspects, especially with the human factor, which is the vital element in this scenario. On the other hand, Endomarketing provides a perspective to attract and retain employees of continuous quality. The focus ...

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“…The core competencies of a poultry business are those things that can be performed well by a business and that fulfills following three conditions stipulated by (Qureshi et al, 2017). First, the benefit of customer and it should be available for customer on priority; second, its adoption must be very hard for competitors to copy this model; and third, its use should be generalized in order to get maximum advantage and can be useable with other products in market.…”

Section: Poultry Product Supplier Involvementmentioning

confidence: 99%

Measuring the performance of poultry business through effective supply chain management skills

Ronaldo¹

2020

10.5267/j.uscm

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How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

Cited by 33 publications

References 82 publications

Psychological capital and entrepreneurial outcomes: the moderating role of social competences of owners of micro-enterprises in East Africa

Psychological capital and entrepreneurial outcomes: the moderating role of social competences of owners of micro-enterprises in East Africa

Endomarketing based on Neuro-linguistic Programming

Measuring the performance of poultry business through effective supply chain management skills

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