“…Kohli & Jaworski, 1990;Narver & Slater, 1990;Diamantopoulos & Hart, 1993;Pitt et al, 1996). Relatively few studies have investigated the effects of MO on employees (Jaworski & Kohli, 1990;Ruekert 1992;Siguaw et al, 1994;Selnes et al, 1996;Caruana & Calleya, 1998;Powpaka, 2006;Caruana et al, 1997). This is despite the fact that previous scholars in this area have called for more research into MO and its consequences (Kohli & Jaworski, 1990;Cadogan & Diamantopoulos, 1995;Narver & Slater, 1990).…”