“…Some academic specialists describe the language means of influence and manipulation in the political and scientific discourse (Karasik, 2015;Koshkarova, 2017;Kupina, 2014;Romanova, Malafeev, Morozova, Klimova (Fokina), 2017;Nau & Stewart, 2014;Weinmann, Roth, Schneider, Kramer, Hopp, Bindl, Vorderer, 2017). The theory of conceptual metaphor is dwelt upon in a lot of publications (Budaev, Chudinov, Tsygankova, 2017;Kushneruk, Afanasyeva, Kurochkina, Mineeva, 2017;Thibodeau, Hendricks, Boroditsky, 2017). The outstanding feature of the present research consists in the attempt to reveal the linguistic and pragmatic specifics of the discussion on the issues of linguistics and justify its dependence on the ideologically-biased scientific and journalese discourse of the USSR in the middle of the XX century.…”