How Leagile Strategy and Strategic Partnership Affect Competitive Advantage of Construction Supply Chains

Abstract

Objective: This study aimed at assessing the moderating influence of strategic partnership on the relationship between leagile strategy and competitive advantage in the supply chains of construction companies in Nairobi City County, Kenya. Methodology: Using a cross-sectional descriptive survey strategy and stratified sampling procedure, a sample size of 323 was obtained. Data from 260 companies were collected vide structured questionnaires and analyzed utilizing descriptive analysis and linear regression. Statistical software for social sciences version 22 was used for data analysis and the hypothesis was also tested. Findings: The results revealed strategic partnership had no moderating influence on the relationship between leagile strategy and competitive advantage. Further, strategic partnership was found to have a direct influence on competitive advantage as an independent variable. Conclusion: It was concluded that leagile strategy and strategic partnership influence the competitive advantage of construction supply chains in Nairobi City County as independent variables. A further conclusion was that there are additional factors attributed to the achievement of competitive advantage in construction supply chains besides leagile strategy and strategic partnership. Implications: The study provides a platform for advancing theory and research in strategic management by showing that leagile strategy and strategic partnership are significant contributing factors to the achievement of competitive advantage in the supply chains of construction companies in Nairobi City County Kenya. It adds to the existing literature, on the aspects which influence Competitive Advantage in the supply chains of Construction Companies. Managers and practitioners find this information useful in providing a comprehensive guide on the achievement of competitive advantages and survival by companies. Policymakers are made aware of ways in which the construction industry could attain competitive advantages and solve the myriad problems using a blend of leagile strategy and strategic partnership among other strategies. The government and construction industry may benefit by utilizing the findings as a basis for reforms to improve the competitiveness of companies in the sector and beyond.

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“…In the context of industry competition and strategic partnerships, it is essential to consider the role of strategic alliances in enhancing competitive advantage within supply chains (Oyombe et al, 2023). Strategic partnerships have been shown to create common goals, satisfy multiple interests, and increase profitability within supply chains, emphasizing the importance of collaboration in achieving competitive advantages (Jiao et al, 2012).…”