How internet use affects personal privacy risk perception: empirical evidence from China
Xiao Zhou Liu,
Shuang Ling,
Ying Liu
Abstract:PurposeThis study aims to empirically examine the relationship between Internet use and personal privacy risk perceptions, the mediating effect of trust and the moderating effect of satisfaction on that relationship, which is exactly conducive to the practice of personal information protection.Design/methodology/approachA moderated mediation model will be employed to test the hypothesized relationships using the 2017 Chinese Society Survey data.FindingsThe authors find that Internet use positively relates to c… Show more
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