How Individual Experiential Fit Drives Mobile Platform Cocreation-supportive Behaviours in a Digital Business Ecosystem

Abstract

Digital business ecosystems and platforms have emerged as collaborative tools, but few studies have investigated the competitive value that defines winners in the competition among platforms. This study examines the effects of experiential fit on identification, cocreation reward, and cocreation-supportive behaviours by considering the theories of organisational fluidity, service-dominant logic, and social support. Data collected from 1,090 respondents are analysed using AMOS and SPSS. The service-dominant approach is incorporated with a dynamic view of individual value fit to explore user identification, rewards, and cocreation value. The statistical results reveal that a mobile-based ecosystem may provide value convergence for its users (i.e., experiential fit) and thus enable value reservation (i.e., identification), achievement (i.e., cocreation reward), and value dissemination (i.e., cocreation-supportive behaviours). This study offers a new dynamic approach regarding cocreation-supportive behaviours for the digital business ecosystem literature

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“…This topic of research addresses access and the security of digital identity, determined by a set of elements in its variety of uses, which calls into question deficiencies during the management of users or external customers who, added to the necessary requirements of data protection and privacy, demand that approaches be investigated to adapt to the new digital era [ 49 ].…”

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“…Economy, econometrics, and finance has 11 documents, in eighth position [76,77]. Mathematics with four publications is positioned in ninth place, psychology in tenth position with three manuscripts, and medicine in eleventh place with two studies.…”