How Hotel Industry Cope up with the COVID-19: An SME Perspective

Abstract

This study aims to determine the plans and strategies adopted by the hotel industry during the COVID-19 crisis. In order to conduct this study, a qualitative research methodology was used where semi-structured interviews were conducted from three countries: Austria, Pakistan, and Indonesia. Interviews were conducted online with the help of applications such as Skype, WhatsApp, and Zoom. A thematic analysis was conducted in which codes, categories, and final themes were generated. The final themes are the study's findings, which are strategies for employees, strategies for customers, strategies for SME hotels, and strategies for the staff. Strategies for employees indicate the planning and programs of the SME Hotels. The study's findings show that strategies adopted by the hotel industries vary from country to country while depending on the contextual factors and role of the government. Most Small and Medium Enterprises (SMEs) hotels in developing countries are less familiar with how to react and survive in the conditions of the crises. Thus, this study can benefit the different stakeholders in the developed and developing countries for adopting strategies and maintain their business during the crises of the COVID-19.JEL Classification: B17, B27, F30, L83How to Cite:Tunio, M. N., Yusrini, L., Shah, Z. A., Katper, N., & Jariko, M. A. (2021). How Hotel Industry Cope Up With The Covid-19: An SME Perspective. Etikonomi, 20(2), 213 – xx. https://doi.org/10.15408/etk.v20i2.19172.

How maritime logistic SMEs lead and gain competitive advantage by applying information technology?

“…Given the case of the logistics industry in Pakistan, the CPEC project has been acknowledged as a game changer for not only the logistics SMEs but also for its complement for the economies that are directly or indirectly related to Pakistan (i.e., ECO region). This can be attributed to the fact that this project is intended to focus on the development of a national logistics network that would result in the expansion of distribution and warehousing networks; however, the lack of sufficient logistics and processing facilities is expected to result in a challenging situation for the agricultural products ( Idrees et al, 2018 ; Shaikh et al, 2021 ; Tunio et al, 2021c ). However, this CPEC project has been expected to bring a revolutionary change in the logistics industry of Pakistan, while influencing and encouraging the SMEs operating within this industry to work on automation and taking advantage of the IT integration.…”

Small and medium enterprises (SMEs) in a pandemic: A systematic review of pandemic risk impacts, coping strategies and resilience

“…An increasing body of research is devoted to assessing SMEs' vulnerability to pandemics and their ability to cope or adapt [ 16 , 17 ]. Nonetheless, coping capacities do not automatically translate into effective, sustainable resilience policies and plans [ 18 , 19 ]. In addition, the ability to cope does not always translate into concrete resilience actions in SMEs, particularly those with institutional, capacity, and cultural constraints [ 20 , 21 ].…”

Teaching Reform to the Biology Major During the COVID-19 Pandemic: A Study of the Method of Teaching Industrial Innovation and Entrepreneurial Talents

“…With the help of platform resources such as XuetangX provided by Tsinghua University and Superstar Learning, multiple teaching evaluation systems have been innovated and reformed ( Ma et al, 2020 ; McCullough et al, 2020 ). In terms of content, teachers must make timely adjustments to their teaching methods in accordance with the latest industry trends ( Tunio et al, 2021b ). They must constantly update their content and teaching methods according to the market demand for relevant content and learning technologies.…”