How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

Pruett, Mark; Lee, Hun; Lee, Ji-Ren; O’Neal, Donald

doi:10.4018/9781591409380.ch016

Advanced Topics in Information Technology Standards and Standardization Research, Volume 1

DOI: 10.4018/9781591409380.ch016

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How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

Mark Pruett¹,

Hun Lee²,

Ji-Ren Lee³

et al.

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How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities

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