How High Is Too High? An Experimental Analysis of Donors’ Aversion to Nonprofit Overhead
ChiaKo Hung,
Jessica L. Berrett,
Ji Ma
Abstract:Despite the abundance of literature related to nonprofit overhead, the following questions remain unclear: (a) How high is too high for individual donors when considering an organization’s overhead? (b) Is there a difference between nonprofit subsectors in individual donors’ aversion to nonprofit overhead? Moreover, (c) Does trust play a role in individual donors’ overhead aversion? This study used a survey experiment and randomly assigned participants to one of four overhead ratio conditions (5%, 20%, 35%, an… Show more
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