Abstract:BackgroundPrevailing health care structures and cultures restrict intraprofessional communication, inhibiting knowledge dissemination and impacting the translation of research into practice. Virtual communities may facilitate professional networking and knowledge sharing in and between health care disciplines.ObjectivesThis study aimed to review the literature on the use of social media by health care professionals in developing virtual communities that facilitate professional networking, knowledge sharing, an… Show more
“…This is supported by Muhammad et al (2017) who report social factors especially social interaction to be a key motivation for social media use by consumers. Social media creates the opportunities for sharing knowledge that can be major drivers of social learning, networking and building symbiotic communal relationships on the basis of mutual trust, support and altruism (Rolls et al 2016). Other drivers of effective social media engagement, such as language, lexical expression (Hilte et al 2016), and style (Sparks et al 2013), have been found to influence the building of the communal bonds and relationships that can significantly impact customers' behavioural intention (Goh et al 2013;Laroche et al 2013).…”
Section: Social Media and Acculturationmentioning
confidence: 99%
“…An original contribution of the present study is the finding that the language preferences and purchase intentions that are exhibited in social networking are key forces in whether the individual chooses to consume products and services that are associated with their heritage cultures or that of the host country. Social networking also creates social relationships by providing tools with which to engage in social interactions (e.g., photo-sharing on Facebook) (Rolls et al 2016). …”
Section: Enculturation and Acculturationmentioning
confidence: 99%
“…While the extant literature (Dessart et al 2015;Rolls et al 2016) delineates the inherent nature of social media-led communal bonding that is characterized by trust, support, and altruism, there is little empirical work on social media's influence on consumer acculturation. This paper's findings address this deficiency and augment empirical evidence and theory on social media-led acculturation.…”
Section: Enculturation and Acculturationmentioning
Social media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice.
“…This is supported by Muhammad et al (2017) who report social factors especially social interaction to be a key motivation for social media use by consumers. Social media creates the opportunities for sharing knowledge that can be major drivers of social learning, networking and building symbiotic communal relationships on the basis of mutual trust, support and altruism (Rolls et al 2016). Other drivers of effective social media engagement, such as language, lexical expression (Hilte et al 2016), and style (Sparks et al 2013), have been found to influence the building of the communal bonds and relationships that can significantly impact customers' behavioural intention (Goh et al 2013;Laroche et al 2013).…”
Section: Social Media and Acculturationmentioning
confidence: 99%
“…An original contribution of the present study is the finding that the language preferences and purchase intentions that are exhibited in social networking are key forces in whether the individual chooses to consume products and services that are associated with their heritage cultures or that of the host country. Social networking also creates social relationships by providing tools with which to engage in social interactions (e.g., photo-sharing on Facebook) (Rolls et al 2016). …”
Section: Enculturation and Acculturationmentioning
confidence: 99%
“…While the extant literature (Dessart et al 2015;Rolls et al 2016) delineates the inherent nature of social media-led communal bonding that is characterized by trust, support, and altruism, there is little empirical work on social media's influence on consumer acculturation. This paper's findings address this deficiency and augment empirical evidence and theory on social media-led acculturation.…”
Section: Enculturation and Acculturationmentioning
Social media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice.
“…Consequently, they use online physician communities more so than other platforms when conducting business on social media [8,11,16]. Two leading HCP specific communities include Sermo and Doximity [11].…”
Section: Social Media Use and Healthcarementioning
Background: The use of social media has risen tremendously over the past decade with usage rates spanning from 5% American adults in 2005 up to 69% in 2016. A 2011 survey of 4,033 clinicians found that 65% physicians use social media for professional purposes. In order to remain relevant in today's digital society, Medical Information departments must continue to assess new digital channels and evolve their medical information services to meet the changing needs of their customers. Objective: To evaluate the impact and feasibility of using social media as a channel to respond to unsolicited medical requests from Healthcare Professionals (HCP RUR) directed toward the pharmaceutical industry.
“…Una de las tendencias claramente señalada por estos trabajos es el uso creciente de las redes sociales en el ámbito sanitario (Green y Hope, 2010;Rolls et al, 2016). Así, por ejemplo, los datos más recientes muestran que más de un 60% de la población española recurre a internet para buscar información sobre salud y que un 20% usa las redes sociales con ese fin (ONTSI, 2016).…”
Esta investigación analiza la estrategia en Facebook de cuatro asociaciones iberoamericanas de lucha contra el cáncer de países donde esta enfermedad representa la segunda causa de mortalidad. El estudio aborda las características que presentan los mensajes que consiguen mayor interacción con el público a través de la opción “comentar”. Las publicaciones más comentadas son aquellas que abordan el cáncer de forma genérica o bien no lo mencionan; además de informar y concienciar persiguen otros objetivos diferentes a los de las asociaciones y emplean la imagen como recurso principal acompañada de un hashtag o enlace a la web de la entidad.The participation on Facebook of stakeholders in non-profit organisations against cancer.AbstractIn this paper, we analyse the Facebook strategy of four associations against cancer in Ibero-America where cancer is the second highest cause of mortality. We focus on messages with public interaction through the Comment button. The posts that receive most comments are those that refer to cancer in a general way and those that do not mention cancer at all. They inform and raise awareness, pursuing goals that are different to those of the associations, using images, hashtags and website links as their main tools.KeywordsNon-profit organisations, Facebook, cancer, interaction, health communication.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.