How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Alagarsamy, Subburaj; Mehrolia, Sangeeta; Mathew, Sonia

doi:10.1177/0972262920977986

Cited by 47 publications

(26 citation statements)

References 70 publications

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“…The impacts of three antecedents on the TPB on purchase intention regarding green products have empirically been confirmed by previous studies (Alagarsamy et al , 2021; Emekci, 2019; Xu et al , 2020). Nevertheless, the impact magnitudes of three components from the TPB on green purchase intention were not consistent and dependent on the particular context of each research (Nguyen, 2019) while there is a lack of studies considering the effects of subjective norms on attitude towards green products and perceived behavioral control.…”

Section: Literature Review and Hypotheses Developmentsupporting

confidence: 76%

“…In the present study, therefore, we re-test the associations between three precursors and green purchase intention among Vietnamese consumers. Also, some recent studies suggested that subjective norms can stimulate or restrain consumers' attitude towards green products and perceived behavior control (Paul et al, 2016;Shukla, 2019) as judgment on whether buying environmentally friendly products is good or bad and the perception of ease or difficulty of buying green products can be affected by consumers' perceived societal pressures to engage in buying green products (Alagarsamy et al, 2021;Nguyen et al, 2018). Besides, personal judgments of an individual's capacities to carry out a specific action can be positively associated with the attitude towards this behavior (Cristea and Gheorghiu, 2016;Doanh, 2021).…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

“…This research aims to integrate ECSR initiatives with the theory of planned behavior (TPB) (Ajzen, 1991) to explore green purchase intention from the perspective of ECSR among consumers. The TPB has been widely used in marketing literature (Nguyen, 2019), including the environmentally friendly behaviors (ElHaffar et al, 2020) in both advanced and emerging markets (Alagarsamy et al, 2021;Emekci, 2019;Paul et al, 2016). Also, the mediating roles attitude towards green products, subjective norms and perceived behavioral control in the association between ECSR initiatives and green purchase intention were also explored in the present study.…”

Section: Introductionmentioning

confidence: 99%

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Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior

Vu¹,

Ha²,

Ngo³

et al. 2021

SRJ

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Purpose This study aims to integrate the perspective of consumer social responsibility with the theory of planned behavior to explore the impact of environmental corporate social responsibility (ECSR) initiatives on intention to buy environmentally friendly products among Vietnamese consumers. Also, the moderating role of gender on the associations of antecedents and green purchase intention is tested in this study. Design/methodology/approach The data of 823 consumers using the tool of the mall-intercept survey recruited from several big cities in Vietnam. Cronbach’s alpha and confirmatory factor analysis has been used to test the reliability and validity of scales; then, structural equation modeling and PROCESS approach was used to test the fitness of the research model, formulated hypotheses and the indirect associations. Findings This study presented that ECSR initiatives were strongly and positively correlated with attitude towards green products, subjective norms, perceived behavioral and green purchase intention. Perceived behavioral control was found to be a partial mediator in the link between ECSR initiatives and intention to engage in pro-environmental consumption while the meditating roles of attitude towards green products and subjective norms in this linkage were not statistically significant. Additionally, this study illustrated that the impacts of subjective norms, perceived behavioral control and ECSR initiatives on green purchase intention were stronger for females than males. Practical implications This study provides several useful insights for policymakers and administrators to foster pro-environmental behavior of consumers as well as to inspire corporate social responsibility (CSR) activities of firms. Originality/value Even though there is a growing interest in investigating the impacts of CSR activities on consumers’ purchase behaviors, there is a lack of studies considering the aspect of consumer social responsibility on their sustainable consumption behavior. There is a need to enrich one’s knowledge about the effect of ECSR initiatives on consumer’ green purchase intention.

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Section: Literature Review and Hypotheses Developmentsupporting

confidence: 76%

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior

Vu¹,

Ha²,

Ngo³

et al. 2021

SRJ

View full text Add to dashboard Cite

show abstract

“…The study positively verified hypotheses H3a and H3b, meaning that there is a relationship between the GCV scale and savings behaviours inside (β = 0.204) and outside the home (β = 0.260). These results are consistent with previous studies on Polish society conducted by Bartoszczuk, Singh and Rutkowska [34] and Alagarsamy, Mehrolia and Mathew [60]. Interestingly, pro-environmental attitudes more strongly determine respondents to motivate others to save energy than to save energy in their immediate environment.…”

Section: Discussionsupporting

confidence: 91%

Consumers’ Social Responsibility in the Process of Energy Consumption—The Case of Poland

et al. 2022

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Although European energy policy supports the reduction of energy consumption, the current economic and political situation in Poland and uncertainty related to the origin of energy sources do not support it. Therefore, the aim of this paper is to identify and assess the factors that affect the energy-saving behaviour of Polish consumers in the process of energy consumption. The research problem concerns the specificity of behaviours that are part of new trends in consumption, such as greening and the ethical dimension of consumption. The research question arises as to what the social responsibility of consumers is in the process of energy consumption. The research problem comes down to the question of factors that determine the behaviour of an individual consumer in the energy market. In order to realise the indicated purpose of the article, a conceptual research model was built and direct research was conducted using the research method, which was an online survey (CAWI). The research was run among 1422 individual consumers. After verifying 14 research hypotheses, it can be concluded that energy-saving behaviour is influenced in similar ways by a set of factors. In the paper there are findings which show that the generally understood energy-saving behaviour (Y1—at home and Y2—off-site) is influenced by the following factors: X1—energy-saving knowledge, X3—green consumer values, X5—social influence, X6—beliefs, and X7—consumer awareness. The specific mechanism of influence of each of the dominant factors is that the higher the intensity of these factors in consumer behaviour, the more actions are taken to save energy inside or outside the home. However, X2—energy-saving cost perception and X4—materialism presents this influence mechanism only for Y1—energy-saving behaviour at home.

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“…Food industry [20] 2021 Survey on Indian young consumer green values impact on green behaviour towards green food logistics.…”

Section: Reference Year Studymentioning

confidence: 99%

A methodologically sound survey of Chinese consumers’ willingness to participate in courier, express, and parcel companies’ green logistics

et al. 2021

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The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese consumers about their willingness to participate in CEP green logistics. Additionally, this research identifies some technical issues with previous survey research. Three main factors were extracted after the data were tested for reliability and validity using exploratory factor analysis with principal axis factor extraction and confirmatory factor analysis with diagonally weighted least squares. Consumer willingness is positively correlated with economic (8 items), operational (3 items), and social (3 items) factors, with a statistical significance of p < 0.001. Of all the factors, the strongest correlation, 0.67 (95% CI = 0.57, 0.75; p < 0.001; N = 155), exists between economic factors and consumer willingness. The results of a multinomial logistic regression analysis suggest that all consumers are highly unlikely to participate in economic factors, while they are highly likely to positively commit to operational and social factors. Therefore, it is recommended that the government provides monetary incentives to CEP companies to adopt green logistics, such as tax reductions and subsidies, to reduce the costs of green logistics. Meanwhile, the CEP industry could provide some direct and indirect incentives to consumers to re-use, recycle, and share materials, and to spend time learning about express enterprises’ green logistics, to increase consumer participation in economic factors.

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How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Cited by 47 publications

References 70 publications

Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior

Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behavior

Consumers’ Social Responsibility in the Process of Energy Consumption—The Case of Poland

A methodologically sound survey of Chinese consumers’ willingness to participate in courier, express, and parcel companies’ green logistics

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