How Good is this Destination Website: A User-centered Evaluation of Provincial Tourism Websites

Novabos, Charles Ruel; Matias, Aura C.; Mena, Miguela M.

doi:10.1016/j.promfg.2015.07.655

Cited by 17 publications

(8 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The performance and importance of the 47 items in the mentioned five dimensions were measured on a 5-point Likert scale (1 = very poor -5 very good). The degree of complexity of four marketing functions (information, communication, transaction and relationship) was measured on a 5-point Likert scale and 0 is recorded when the item is not there on the website [27][28][29].…”

Section: Methodsmentioning

confidence: 99%

Measuring the Effectiveness of Zimbabwe Tourism Authority Website

Basera¹,

Kuranga²

2019

J Tourism Hospit

View full text Add to dashboard Cite

Zimbabwe Tourism Authority (ZTA) is expansively using internet to promote destination Zimbabwe, few studies have been conducted to assess the effectiveness of ZTA website. The study applied the ICTRT (Information, Communication, Transaction, Relationship and Technical Merit) model the same as proposed by Li and Wang to evaluate the effectiveness of Zimbabwe Tourism Authority website through content analysis by expert evaluators. The objective of the research was to evaluate the effectiveness of ZTA website and investigate its functional features. The objective was achieved by content analysis of the website regarding its five functions (ICTRT) by expert evaluators. The results indicated that ZTA website was averagely effective and more on information and communication. The website is not effective on complex and sophisticated functions like transactions and relationship management. Website complexity was found to be the major determinant of effectiveness. Conclusion and recommendations were provided based on research findings and expert knowledge to improve the effectiveness of ZTA website.

show abstract

Section: Methodsmentioning

confidence: 99%

Measuring the Effectiveness of Zimbabwe Tourism Authority Website

Basera¹,

Kuranga²

2019

J Tourism Hospit

View full text Add to dashboard Cite

show abstract

“…The measurement of perceived institution assurance dimensions were adapted from Molina et al, (2009); Chen (2006); Alam and Yasin (2010); Kim et al, (2008);and Hsiao et al, (2010). The measurement of Word of mouth and recommendation items were adapted from Alam and Yasin (2010); Filieri et al, (2015);and RuelNovabos et al (2015). Finally, the measurement of purchase intention items was adapted from Agag and El-Masry (2016) and Molina et al, (2009).…”

Section: Methodsmentioning

confidence: 99%

Exploring Key Factors That Influence Consumer Trust in Airline Websites

Mohamed

Al-Azab

2017

Journal of Association of Arab Universities for Tourism and Hos

View full text Add to dashboard Cite

This study is an attempt to identify the most crucial factors that enhance the level of consumer trust in airline websites. Based on a review of selected previous studies, we propose four factors that can influence consumer trust in airline websites; website quality and its dimensions (information quality, design quality, perceived ease of use and perceived usefulness), company reputation, perceive institution assurance and its dimensions (perceived security and perceived privacy), and word of mouth and recommendations. Data was collected through online self-administered questionnaire distributed through convenient sampling method. Pearson correlation and regression analysis were utilized to test the hypothesized variables. The findings revealed a positive relationship between aforementioned factors and consumer trust in airline websites. Consumer trust also influences purchase intentions. Suggestions are also given for managers in airline companies to improve the level of trust at their websites.

show abstract

“…Websites are a marketing channel for tourist destinations to target potential visitors designed purely for tourist destination information [62] and as a platform for sharing information about tourist experiences [63]. The essential elements of a tourism website can consist of completeness of information, credibility, usefulness, and persuasiveness [64].…”

Section: Literature Reviewmentioning

confidence: 99%

Designing Tourism Marketing Tools With Geotargeting of Ip Addresses

2024

Journal of Southwest Jiaotong University

View full text Add to dashboard Cite

Information technology is the key to developing the tourism industry with a new motto -smart tourism, which changes tourist marketing and management destinations. Much research on tourism marketing has been conducted through social networking sites to effectively promote events and tourist attractions on brand trust influencing decision-making. This research aims to create a notification or marketing message service system through geographic targeting to improve user experience by sending relevant messages based on the user's location. New knowledge about location-based marketing that requires a geolocation service system or application is geotargeting. The aspect considered in developing marketing tools using geotargeting is the impact of technological innovation, which can make tourism marketing trouble-free and more personalized based on location. This research used the design-based methodology. In this methodological approach, the notification or marketing message service system has a specific purpose. The finding in this research is a marketing service system, namely a segmented marketing tool or notification message. This marketing tool utilizes geolocation and geotargeting APIs to obtain user location data based on city, province, and country via the website and then sends messages to users. The novelty of the research lies in the marketing service system as marketing technology or notification messages through geographic targeting with IP address geolocation. This research thus has significant implications for personalized marketing. It implies that tourism stakeholders must increase their digital competence because understanding data and technology is valuable in modern and contemporary marketing.

show abstract

How Good is this Destination Website: A User-centered Evaluation of Provincial Tourism Websites

Cited by 17 publications

References 15 publications

Measuring the Effectiveness of Zimbabwe Tourism Authority Website

Measuring the Effectiveness of Zimbabwe Tourism Authority Website

Exploring Key Factors That Influence Consumer Trust in Airline Websites

Designing Tourism Marketing Tools With Geotargeting of Ip Addresses

Contact Info

Product

Resources

About