How Female Differ in Decision Making for Personal Investment Strategy

Abstract

Abstract. This study investigates Lithuanian females’ personal investment peculiarities in line with Australia’s case analysis and application as a good practice method. Based on many publicly available research females tend to have less knowledge about finances in general and particularly investment processes; hence, it leads to their lack of interest into investing and the possibility of poor money management. This issue might be solved by investigating why it appears first and adopting the practical example from countries with developed investment market. In the case of comparison of personal investment strategies among Lithuanian and Australian females the two sets of questionnaires have been used to collect the data for further analysis. The main findings revealed by the survey were, that women in Australia had a higher financial literacy level, invested more often, and chose broader variety of investment instruments compared to Lithuanian females. Moreover, the significant discovery of the article disclosed that Lithuanian females chose not to invest due to the lack of additional funds and the shortage of financial knowledge. The main limitation occurred during the research was the lack of the available data on personal investment topic in Lithuania’s official statistic sources such as The Lithuanian Department of Statistics. The results of the research contribute towards improving Lithuanian female personal finance and investment areas and could be applied to further studies or used for the education program dedicated to financial literacy among women in Lithuania creation. Furthermore, this article creates an original value to personal finance, investment, and financial literacy areas in Lithuania by introducing an idea to not only conduct more studies in these fields, but also to use comparative analysis and good practice method from the countries that demonstrates high achievements in personal finance and gender equality areas.
 Keywords: personal investment management, female investment, financial literacy, investor’s profile, investing, investment options, investment strategies.
 JEL Classification G51, G53
 Formulas: 1; fig.: 5; tabl.: 1; bibl.: 15

Effective transformation of household savings in the context of a systemic economic crisis

“…A child is born into this family, and while he was not taught financial literacy, he was shown that money is difficult to earn and that one must work tirelessly throughout their lives to provide for their family [5]. First, the child attends kindergarten, then elementary school, and finally college, and on a subconscious level, the child records the behavior of parents and the surrounding society [15]. Parents and society as a whole work hard, earn money with difficulty, and incur debt for education and other family necessities, etc.…”