“…Place attachment and belonging are consistently reported as important (Glendinning et al, ; Kloep, Hendry, Glendinning, Ingebrigtsen, & Espnes, ; Leopold, Geissler, & Pink, ; Looker & Naylor, ; Thissen, Droogleever Fortuijn, Strijker, & Haartsen, ) and can out‐weigh any perceived negatives to staying in the rural. Attachment may be because of family roots, memories, and a sense of home; to social factors, such as close family or friendship ties and a sense of community; to places of living memory, residential familiarisation, or socialisation; or to the physical and natural qualities of the area (aesthetic, wilderness, and biological diversity; Gustafason, ; Lewicka, ; Rérat, ; Trell, van Hoven, & Huigen, ).…”