2016
DOI: 10.3390/su8020130
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How Exposure to ”Role Model” Projects Can Lead to Decisions for More Sustainable Infrastructure

Abstract: A role model, whether an individual or a project, can inspire similar performance in others. This research examines such a phenomenon during the design process for more sustainable physical infrastructure. In this empirical study, engineering professionals (n = 54) were randomly assigned either a modified version of the Envision rating system for sustainable infrastructure, which was changed to include details from an exemplary role model project, or the current version of Envision, with no role model. Profess… Show more

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Cited by 24 publications
(15 citation statements)
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“…Framing risks as loss or gain can raise uncertainty awareness of decision-makers and can nudge construction professionals away from riskier, more uncertain options and towards less risky and certain options [69]. Including a feasibility example or a role model project for construction professionals to use as a guide can encourage higher levels of sustainability achievement [70]. However, these behavioral interventions have not been tested across cultures or with those less aware of sustainable design and construction.…”
Section: Discussionmentioning
confidence: 99%
“…Framing risks as loss or gain can raise uncertainty awareness of decision-makers and can nudge construction professionals away from riskier, more uncertain options and towards less risky and certain options [69]. Including a feasibility example or a role model project for construction professionals to use as a guide can encourage higher levels of sustainability achievement [70]. However, these behavioral interventions have not been tested across cultures or with those less aware of sustainable design and construction.…”
Section: Discussionmentioning
confidence: 99%
“…Another way to influence social norms is through the use of a social reference, such as a role model. Professional engineers given a "role model" project that reached high levels of sustainability, increased engineers' consideration for sustainability in their own designs by more than 30% (Harris, Shealy, & Klotz, 2016). Related to MBCx, the choice architect could change perceived social norms through peer groups from different organization types that focus on successes and strategies for using MBCx.…”
Section: Discussionmentioning
confidence: 99%
“…At the organizational level, a closer look at infrastructure project delivery could reveal opportunities for choice architecture to nudge designer and constructors towards a whole systems design approach. At the individual level, multiple empirical studies have resulted in an increased level of sustainability based on a choice architecture change [22,76,80,[83][84][85], which is further evidence that changes in choice architecture have the potential for a significant impact on the infrastructure design and construction industry.…”
Section: Discussionmentioning
confidence: 99%
“…The role model project illustrated the feasibility of high levels of sustainable achievement. By manipulating Envision, a rating system for sustainable infrastructure [77], providing a positive role model, illustrating high levels of achievement, led engineering professionals to believe their projects could also meet a higher sustainability performance while a negative role model led to decreased performance when compared to a control group with no role model [22]. Using a role model as an intervention within a decision aid such as Envision is a form of choice architecture.…”
Section: Examples Of Choice Architecture Interventionsmentioning
confidence: 99%
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