“…For example, an individual might initially turn to social media as a way to cope with rejection (increased fear-driven process) but may also find pleasure and a sense of popularity after using social media (increased reward-driven process). In this scenario, these two processes coexist, each manifesting salience at different times (Brandtner et al, 2023). However, it is also plausible that following rejection, an individual primarily turns to social media for compensation due to heightened negative affect (increased fear-driven process) and might forego the enjoyable aspects of social media use (decreased reward-driven process) due to low positive affect.…”