How event information is trusted and shared on social media: a uses and gratification perspective

Kim, Sung Eun; Kim, Hyelin Lina; Lee, Samuel

doi:10.1080/10548408.2021.1943600

Cited by 25 publications

(18 citation statements)

References 108 publications

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“…Consumers use YouTube travel vlogs for various reasons [20]. According to their motivations for using You-Tube travel video blogs, they are seeking vacation information and entertainment to plan a vacation [24,32]. The consumer will seek and obtain reliable, accurate, and comprehensive information [29].…”

Section: Introductionmentioning

confidence: 99%

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Silaban

Chen

Nababan

et al. 2022

Human Behavior and Emerging Technologies

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YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior.

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Section: Introductionmentioning

confidence: 99%

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Silaban

Chen

Nababan

et al. 2022

Human Behavior and Emerging Technologies

View full text Add to dashboard Cite

show abstract

“…UGT has been applied in several research areas to study food delivery apps (Ray and Bala, 2021), behavior to use microblogs (Liu et al. , 2020), usability and functionality factors of the social networking sites (Korhan and Ersoy, 2016), influence of gratification factors on event attendees' intention to share information (Kim et al. , 2021), and social media use in academia (Nijjer and Raj, 2020).…”

Section: Theoretical Underpinningmentioning

confidence: 99%

“…UGT assumes that users actively choose the media that facilitates communication and sharing content (Rossi, 2002). UGT has been applied in several research areas to study food delivery apps (Ray and Bala, 2021), behavior to use microblogs (Liu et al, 2020), usability and functionality factors of the social networking sites (Korhan and Ersoy, 2016), influence of gratification factors on event attendees' intention to share information (Kim et al, 2021), and social media use in academia (Nijjer and Raj, 2020). UGT posits that individuals' selection of user-generated media depends on varied reasons like information, ENT , self-expression and self-utilization (Shao, 2009).…”

Section: User and Gratifications Theorymentioning

confidence: 99%

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

Sampat

Raj

2022

AJIM

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Purpose“Fake news” or misinformation sharing using social media sites into public discourse or politics has increased dramatically, over the last few years, especially in the current COVID-19 pandemic causing concern. However, this phenomenon is inadequately researched. This study examines fake news sharing with the lens of stimulus-organism-response (SOR) theory, uses and gratification theory (UGT) and big five personality traits (BFPT) theory to understand the motivations for sharing fake news and the personality traits that do so. The stimuli in the model comprise gratifications (pass time, entertainment, socialization, information sharing and information seeking) and personality traits (agreeableness, conscientiousness, extraversion, openness and neuroticism). The feeling of authenticating or instantly sharing news is the organism leading to sharing fake news, which forms the response in the study.Design/methodology/approachThe conceptual model was tested by the data collected from a sample of 221 social media users in India. The data were analyzed with partial least squares structural equation modeling to determine the effects of UGT and personality traits on fake news sharing. The moderating role of the platform WhatsApp or Facebook was studied.Findings The results suggest that pass time, information sharing and socialization gratifications lead to instant sharing news on social media platforms. Individuals who exhibit extraversion, neuroticism and openness share news on social media platforms instantly. In contrast, agreeableness and conscientiousness personality traits lead to authentication news before sharing on the social media platform.Originality/value This study contributes to social media literature by identifying the user gratifications and personality traits that lead to sharing fake news on social media platforms. Furthermore, the study also sheds light on the moderating influence of the choice of the social media platform for fake news sharing.

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“…As it is impossible to fulfill all customer needs and desires, companies focus on those dimensions of perceived value that are key for a specific context (Holbrook, 1996). Prior studies have identified various customer-perceived values and their impacts on customer responses that allow companies to maximize the effectiveness of brand pages on social media (Shi et al , 2016; Carlson et al , 2018; Simon and Tossan, 2018; Dessart and Veloutsou, 2021; Kim et al , 2021; Wang et al , 2021). For example, applying the uses and gratifications theory, Kim et al (2021) found that three gratification factors (i.e.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…Prior studies have identified various customer-perceived values and their impacts on customer responses that allow companies to maximize the effectiveness of brand pages on social media (Shi et al , 2016; Carlson et al , 2018; Simon and Tossan, 2018; Dessart and Veloutsou, 2021; Kim et al , 2021; Wang et al , 2021). For example, applying the uses and gratifications theory, Kim et al (2021) found that three gratification factors (i.e. information, convenience and self-expression) influenced user satisfaction with a hotel’s Facebook page, whereas two factors (i.e.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Song

Kim

2022

JPBM

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Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e. brand page satisfaction and brand love) and behavioral (i.e. word-of-mouth [WOM] and attitudinal loyalty intentions) responses. Design/methodology/approach Structural equation modeling was used to analyze the data of 290 social media users in the USA who followed at least one luxury brand on social media. Findings The results demonstrated that consumers’ brand page satisfaction, influenced by the brand page’s information and entertainment value, was related to brand love and WOM intentions. Meanwhile, brand love – defined as emotional devotion to a brand – was influenced by self-expressive brands and was positively related to both WOM and attitudinal loyalty intentions. Originality/value This study identifies a set of customer perceptions that drive consumers’ affective and behavioral responses and that can be used to guide luxury brands to best use their brand pages on social media. By developing and testing a dual-impact model consisting of brand page satisfaction and brand love, this study provides practical directions for luxury brand managers and marketers who wish to transform their followers into both brand advocates who elevate the brand through WOM communications and loyal customers who are committed to affiliating with and supporting the brand.

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How event information is trusted and shared on social media: a uses and gratification perspective

Cited by 25 publications

References 108 publications

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Fake or real news? Understanding the gratifications and personality traits of individuals sharing fake news on social media platforms

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

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