How entrepreneurial bricolage drives sustained competitive advantage of tourism and hospitality SMEs: The mediating role of differentiation and risk management

Achieving competitive advantage through bricolage: A small business perspective

“…This study concludes that the idiosyncratic knowledge derived from bricolage is a valuable source of competitive advantage. Therefore, the finding is consistent with (Carlsson‐Wall & Kraus, 2015; Tajeddini et al, 2023) studies that entrepreneurial bricolage drives competitive advantage.…”

“…Consequently, a comprehensive understanding of entrepreneurial bricolage is still equivocal. By this investigation, we add to the fairly growing literature (Guo et al, 2018; Stenholm & Renko, 2016; Tajeddini et al, 2023) that is consistent with the assertion that efficient and effective utilization of firm's resources through bricolage drives competitive advantage.…”

“…Accordingly, the study fulfills an important lacuna in the literature calling for studies investigating how entrepreneurial bricolage enables the competitiveness of firms (Steffens et al, 2023). As noted by some scholars (Steffens et al, 2023; Pati et al, 2021; Tajeddini et al, 2023), entrepreneurial bricolage does not directly impact completive advantage, but mediation effect is required.…”

“…Additionally, understanding the mechanism through which the bricolage theory enables competitive advantage remains unclear and can be characterized as a “black box” in SBEs literature. Per the resource orchestration capability, we understand that attaining competitive advantage is not merely predicated on the quantum of resources an organization can marshal, but on how these resources are managerially deployed (Sirmon et al, 2011: Tajeddini et al, 2023). Thus, how resources are managerially and flexibly deployed are at the heart of entrepreneurial success, not necessarily the quantum of resources available to a firm.…”

“…We contend that entrepreneurial bricolage may enable SBEs in manufacturing to attain competitive advantage in a unique way when challenged with resource constraints, chiefly owing to the astute deployment of firms' scarce resources at hand. Additionally, there appear to be inconsistencies in the manner entrepreneurial bricolage drives successful entrepreneurship, for example, on one hand, entrepreneurial bricolage enables SBEs to nurture differentiation through creativity, innovation, and distinctive positioning (Tajeddini et al, 2023), which are drivers of competitive advantage, on the other hand, it is further argued that entrepreneurial bricolage can sometimes bring about sub‐standard products, resulting in flawed solutions which may go a long way to harm competitive positioning of SBEs (Milner et al, 2001). Accordingly, we theorize that the effective combination of these relationships is predicated on the resource orchestration capabilities of these SBEs.…”