How entrepreneurial actions transform customer capital through time

Abstract

Purpose -Today, in small and medium-sized enterprises (SMEs), entrepreneurs must take a more strategic perspective that is evidenced by the need to scan the enterprise to discover how they might improve customer relations as well as promote improved entrepreneurial actions. The paper aims to focus on this issue. Design/methodology/approach -This study examines the impact of the existence of an "open-minded context" in an organisation at time (T) on actions that concern the challenging of entrepreneurial actions at time (T þ 1). It also examines the relationship between explorative and exploitation processes and customer relations. These relationships are examined through an empirical investigation of data obtained from 107 SMEs from the Spanish telecommunications industry, using partial least squares (PLS). Findings -The results indicate that the effects of an "open-minded context" at time (T) on customer relations at time (T þ 1) are mediated through the existence of explorative and exploitation knowledge processes at time (T þ 1). Research limitations/implications -Practices which may be based on explicit knowledge or on tacit knowledge in the form of processes and routines need to be challenged prior to the adoption of new knowledge by the organisation. In such situations, it will be necessary to modify or even delete some knowledge in order to ensure that employees have access to the up-to-date explorative and exploitative knowledge processes necessary to maintain or enhance customer relations. Practical implications -In situations where organisations and their members face rapidly changing environments it is necessary to challenge the entrepreneurial actions which have been derived from the founding entrepreneurs. Originality/value -The paper examines how the nature and existence of an open-mindedness context is linked to the nature and existence of knowledge exploration and exploitation processes enacted by the workforce of an organisation.

Environmental Product Innovation and Perceived Brand Value: The Mediating Role of Ethical-Related Aspects

“…According to Collier and Esteban [24], open-mindedness represents a 'culture of openness' in the organization. Therefore, the presence of open-minded practices is critical for employees that are dealing with customers to discuss and fulfill their requirements and needs [51]. Open-mindedness encourages the consideration of different perspectives and to be receptive to emerging possibilities [50].…”

“…Within a pragmatic approach, openness to new ideas is essential for a company to follow the path of sustainability [55]. Furthermore, another study indicates that the existence of open-mindedness practices affects brand performance by stimulating the process of exploring and exploiting customer-related knowledge [51].…”

Peranan Relational Capital Sebagai Sumber Daya Tidak Berwujud Dalam Memulai Usaha Mikro (Studi Pada Mahasiswa Perempuan Di Fakultas Ekonomi - Usi Pematangsiantar)

“…Dalam perkembangan teknologi yang semakin canggih, maka dengan mudah produk bisa diperoleh, khususnya dalam usaha kecil yang bersaing maka semua sumber daya bisa dengan mudah ditiru. Berbeda halnya dengan variabel sumber daya tidak berwujud (intangible asset), dimana pesaing dengan tidak mudah ditiru.Penelitian yang dilakukan pada perusaahan terdaftar di bursa efek Malasya menyebutkan bahwa asset tak berwujud memiliki dampak signifikan dan positip dalam mencapai kinerja yang baik dibandingkan asset berwujud (Masood, Aktan, Turen, Javaria, & ElSeoud, 2017) Dalam kaitannya dengan UKM, Wensley dkk menyatakan bahwa Sumber daya di UKM masih bersifat langka dan pengetahuan akan pelanggan masih lebih merupakan akibat kontak anggota perusahaan dengan pelanggannya (Wensley, Cegarra-Navarro, Cepeda-Carrión, & Millán, 2011). Keterbatasan pengetahuan tentang pelanggan yang masih terbatas dalam UMKM adalah wajar dikarenakan keterbatasan dana -yang belum memungkinkannya melakukan riset pasar guna mendalami pelanggannya -selain tingkat pendidikan yang belum tinggi - (Mulyono, 2013)…”

Validating a measurement scale for entrepreneurial actions for sustainable corporate entrepreneurship using confirmatory factor analysis

“…It is evident from the literature that the construct entrepreneurial actions has been operationalised variously and used in different contexts by several scholars (e.g. Ireland et al 2001;Kuratko, Ireland & Hornsby 2001;Kuratko et al 2005a;Simon & Shrader 2012;Wensley et al 2011), while others have used it without offering any operational definition (e.g. Hornsby et al 2013).…”