How enterprises in the digital age can “break through the cocoon and become new”: a study based on social media strategic capability
Xin Zhao,
Zhengwei Li
Abstract:PurposeSocial media is booming in the digital age, and its rich availability provides many opportunities for companies to innovate across borders. In reality, how enterprises use social media to achieve cross-border innovation also faces important challenges such as breaking path dependency.Design/methodology/approachThis paper explores how social media can facilitate cross-border innovation from the perspective of strategic capability, combined with the path dependency theory and attention-based view. Hierarc… Show more
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