“…Below, we discuss each one of them.- Dismissal of the possibility of prospective sensemaking. One of the most common critiques, primarily raised by researchers in the area of strategy and organizational change (who explicitly focus on the future), is that current SP enables the study of retro spective sensemaking only, at the expense of studying prospective sensemaking as well (e.g., Bolander & Sandberg, ; Engwall & Westling, ; Gephart, Topal, & Zhang, ; Gioia, Corley, & Fabbri, ; Gioia & Mehra, ; Gioia, Thomas, Clark, & Chittipeddi, ; Kaplan & Orlikowski, ; Mackay, ; Stigliani & Ravasi, ). It is important to note that although Weick admits that people's actions are guided by future‐oriented thoughts, such as plans, he nonetheless claims that they are, essentially, derived from retrospective sensemaking.
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