2020
DOI: 10.1177/1527002520959393
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How Does the Super Bowl Affect Host City Tourism?

Abstract: This paper uses a unique dataset containing more than eight years of daily data to examine the effect of the Super Bowl on hotel room rentals, rates, and room revenue in four recent host cities. The findings include (1) the net gain in rentals is considerably fewer than the gross number of rooms rented, (2) benefits are heterogeneous across cities, (3) the areas that benefit are not always those located close to stadiums, and (4) nearly 90% of hotel room revenue gained is because of increased room rates which … Show more

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Cited by 15 publications
(5 citation statements)
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“…The authors find larger positive effects for multiday events designed to attract out‐of‐town visitors (e.g., auto races, college basketball tournaments, and a political convention). This is consistent with findings regarding the Super Bowl and NFL regular season games generally increasing hotel rentals, rates, and revenue for host cities over several days (Heller & Stephenson, 2021). The estimates also identify spillover effects within the metropolitan area that impact nonfunding jurisdictions.…”
Section: Evidence From Localized Datasupporting
confidence: 90%
“…The authors find larger positive effects for multiday events designed to attract out‐of‐town visitors (e.g., auto races, college basketball tournaments, and a political convention). This is consistent with findings regarding the Super Bowl and NFL regular season games generally increasing hotel rentals, rates, and revenue for host cities over several days (Heller & Stephenson, 2021). The estimates also identify spillover effects within the metropolitan area that impact nonfunding jurisdictions.…”
Section: Evidence From Localized Datasupporting
confidence: 90%
“…Theoretical analysis and mathematical statistics are utilized as research methods to carry out thorough and organized research on sports tourism. The research results have covered the impact of the sports tourism economy, society and residents' perception [5][6][7] , the large-scale development of sports tourism events 8,9 , the mass participation of sports tourism and the satisfaction of sports tourism events 10,11 , research on sports tourism nostalgia and marketing [12][13][14][15] ,research on sports tourism heritage 16 . In the research content of sports tourism, the concept of sports tourism is defined, and it is considered that sports tourism is a vacation activity involving sports activities for participants or visitors 17 .…”
Section: Literature Reviewmentioning
confidence: 99%
“…Further, the direct economic impacts are short‐lived. For example, Heller and Stephenson (2021) have investigated the impacts of hosting the Super Bowl and find that the host regions experience increases in room rentals on Super Bowl night and the three nights leading up to the event, but that rentals start to decrease immediately after the event.…”
Section: Backgroundsmentioning
confidence: 99%