How does the COVID-19 outbreak affect the food and beverage industry in Turkey? Proposal of a holistic model

Yılmaz, Gökhan; Şahin, Ayşe

doi:10.1080/15378020.2021.1883216

Cited by 25 publications

(16 citation statements)

References 58 publications

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“…The third marketing strategy is to install and activate GoFood services to promote and sell products, cooperate with Grab and Gojek services for food delivery, online brochure creation and also provide discounts for GoFood and Shopeefood users, and implement sales on take away, delivery order, pick-up, drive-through and also use online food delivery platform (OFD) while offering special offers (Junus et al, 2020 ;Setyowati & Tutiasri, 2021 ;Al-hakim et al, 2021 ;Sukma, 2021 ;Yilmaz &Şahin, 2021 andHorta et al, 2021). The fourth marketing strategy is to include license number of innovating with various flavor variants, not using harmful and safe to consume materials, and using common hashtags to make customer appeal increase (Astutik et al, 2021 andWhite et al, 2020).…”

Section: Re-filtered By Reading Abstracts and Journals Thoroughlymentioning

confidence: 99%

Effectiveness of Digital Platforms as Food and Beverage Marketing Media During the Covid-19 Pandemic

Hidayah

Rohmah

Saifuddin

2021

AJIM

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Covid-19 pandemic disrupted business practices worldwide, especially in food and everage sector. Not a few business actors in this sector closed their business due to declining sales during pandemic. In responding to this global effect, business actors are not only encouraged to adapt. Still, they must also think of practical steps to stabilize sales as before through creative and innovative digital marketing strategies. Data collected by interviews and literature study to provide an in-depth analysis of condition of food and beverage during Covid-19 pandemic and provide education about digital marketing strategies that business actors can apply to increase food and beverage sales during Covid-19 pandemic. The results showed that social media such as Instagram, Facebook, Twitter, and Whatsapps were effective in marketing food and beverage products. In addition, Shopeefood e-commerce platform and food delivery applications such as GrabFood and GoFood also play a significant role in success of food and beverage marketing and sales and can support government regulations to stay at home during the Covid-19 pandemic.

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Section: Re-filtered By Reading Abstracts and Journals Thoroughlymentioning

confidence: 99%

Effectiveness of Digital Platforms as Food and Beverage Marketing Media During the Covid-19 Pandemic

Hidayah

Rohmah

Saifuddin

2021

AJIM

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“…Наибольшую часть бизнеса представляет малый и средний бизнес (МСБ), число занятых в данной сфере составляет около 40% от общего числа занятых. Наиболее явные проблемы в период пандемии -это отсутствие спроса, перебои с поставками сырья и комплектующих, невозможность выполнения работы ввиду перехода в онлайн-режим, соответственно, и невоз-можность планирования работы или деятельности в постоянно меняющихся условиях и другие [1,2].…”

Section: основные положенияunclassified

The impact of the pandemic on he development of women’s entrepreneurship in the Republic of Kazakhstan

Musulmankulova

Сансызбаева

2021

jour

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The consequences of the declared pandemic, which led to the COVID–19 outbreak, a year later showed changes in almost all areas, especially in such areas as health, economy, education, business, etc. The purpose of the study is to consider the impact of the pandemic on the development of women’s entrepreneurship in Kazakhstan, what consequences women’s business faced, what measures were taken and how effective they were, including measures of state support for entrepreneurship in general. If in 2019 there was a difference in the financing of projects headed by women and men (the gender gap in funding in 2019 was almost 80%, and in 2020 – 96%), then the preliminary situation for 2020 shows that the crisis is equally felt by both men and women entrepreneurs. Given that while there are some operational data for 2020, it is difficult to immediately determine which of the economic measures were the most effective, which were less effective, and this is due to the fact that the pandemic period is not over, and their effectiveness depends on the epidemiological situation in the regions of the republic. In general, the measures are ineffective for reasons of insufficient awareness of small and medium-sized businesses, not falling into the category to which these or other measures apply, or the measures provided were not sufficiently significant in comparison with the losses. Government support measures taken by countries include a wide range, but the most effective financial measures.

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“…Циљ рада је био да дође до података о предвиђању кризе и предузетим радњама ради опстанка на угоститељско-туристичком тржишту. Кључне речи: угоститељство,одрживост,храна,пандемија,достава Увод СОУШ-19 пандемија је са разлогом постала водећа тема у научним истраживањима, при чему се посебна пажња поклања опстанку угоститељство-туристичке делатности (Ding et al, 2020;Ramelli, Wagner, 2020;Elshaer, 2021;Yilmaz, §ahin, 2021). Пандемија je обележила нашу свакодневницу у проткле две године, утицала је на све сфере нашег живота, а највише на привреду и економију (Ozili, Arun, 2020;Yilmaz, §ahin, 2021), иако стваран степен њеног утицаја на туризам и угоститељство није у потпуности измерен (Dube et al, 2020;Ding et al, 2020;Ramelli, Wagner, 2020;.…”

Section: Hospitality еч Novi Sad During тне Challenges Of соуш-19 Pandemicsunclassified

“…Кључне речи: угоститељство,одрживост,храна,пандемија,достава Увод СОУШ-19 пандемија је са разлогом постала водећа тема у научним истраживањима, при чему се посебна пажња поклања опстанку угоститељство-туристичке делатности (Ding et al, 2020;Ramelli, Wagner, 2020;Elshaer, 2021;Yilmaz, §ahin, 2021). Пандемија je обележила нашу свакодневницу у проткле две године, утицала је на све сфере нашег живота, а највише на привреду и економију (Ozili, Arun, 2020;Yilmaz, §ahin, 2021), иако стваран степен њеног утицаја на туризам и угоститељство није у потпуности измерен (Dube et al, 2020;Ding et al, 2020;Ramelli, Wagner, 2020;. Једно je познато, a то je да je пандемија створила нагли, привремени и велик недостатак прихода у многим индустријама (Dube et al, 2020;Brizek et al, 2021;Burhan et al, 2021).…”

Section: Hospitality еч Novi Sad During тне Challenges Of соуш-19 Pandemicsunclassified

“…Једно je познато, a то je да je пандемија створила нагли, привремени и велик недостатак прихода у многим индустријама (Dube et al, 2020;Brizek et al, 2021;Burhan et al, 2021). Ограничења у међународним и домаћим путовањима су значајно утицала на угоститељство Yilmaz, §ahin, 2021). Многим угоститељским објекатима биће потребно одређено време како би успели да поврате нормално пословање (Lakshmi, Shareena, 2020), Keywords: catering,sustainability,food,pandemic,delivery Већина земаља увела je мере у борби против ширења вируса, укључујући социјално дистанцирање, затварање граница и забрану окупљања људи, које су директно утицале на пословање угоститељских објеката (Davahli et al, 2020).…”

Section: Hospitality еч Novi Sad During тне Challenges Of соуш-19 Pandemicsunclassified

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Hospitality in Novi Sad during the challenges of COVID-19 pandemics

Калењук¹,

Šmugović²,

Vujasinovic³

et al. 2021

Turističko poslovanje

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Sustainable business during the COVID-19 pandemic is one of the key topics in the hospitality and tourism industry with great popularization in scientific and research domains. Therefore, the focus of this research was on the experience of the management of catering facilities in R. Serbia. This qualitative research included collecting data on the operational and economic effects of the COVID-19 pandemic on the business of 17 catering facilities for the provision of food and beverage services in Novi Sad (R. Serbia). The research covered the period of work from April 2020 to April 2021, as the most specific for business survival, fighting the challenges of preventing the complete closing down, limited business, and a major re-orientation to delivery and counter sales. Interviews were conducted on the perception and attitudes of the management. The subject of this paper is the sustainability of hospitality during the challenges imposed by the pandemic. The task of the paper was to investigate the experiences of the owners, management, and chefs of various hospitality facilities for providing food and beverage services. The aim of the paper was to obtain data on crisis forecasting and actions taken to survive on the hospitality and tourism market.

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How does the COVID-19 outbreak affect the food and beverage industry in Turkey? Proposal of a holistic model

Cited by 25 publications

References 58 publications

Effectiveness of Digital Platforms as Food and Beverage Marketing Media During the Covid-19 Pandemic

Effectiveness of Digital Platforms as Food and Beverage Marketing Media During the Covid-19 Pandemic

The impact of the pandemic on he development of women’s entrepreneurship in the Republic of Kazakhstan

Hospitality in Novi Sad during the challenges of COVID-19 pandemics

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