How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness?

Chen, Jierong; Huang, Yun; Wu, Edmond Q.; Ip, Rachael Kwai Fun; Wang, Kai

doi:10.1016/j.jhtm.2022.12.006

Cited by 63 publications

(21 citation statements)

References 132 publications

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“…personal development, learning (Sie et al, 2021), involvement (Sthapit et al, 2022d), authenticity (Rasoolimanesh et al, 2021), destination image (Zhang et al, 2018) and cultural engagement (Chena and Rahman, 2018)] as well as outcomes variables [e.g. green consumption (Chen et al, 2023), happiness and life satisfaction (subjective wellbeing; Sthapit and Coudounaris, 2018)]. Finally, future studies should examine both solo and group volunteer tourists' MVTEs to augment this study's finding.…”

Section: Limitations and Future Researchmentioning

confidence: 85%

“…Existing literature studies have suggested that tourism service providers offering MTEs gain from doing so (Sthapit et al, 2019a). For example, travellers with MTEs may return to a destination (Sthapit and Bj€ ork, 2019), feel an enhanced sense of place (Peng et al, 2023), are aware of environmental issues (Chen et al, 2023) and exhibit destination loyalty (Chen and Rahman, 2018). In addition, authors such as Han et al (2020) have demonstrated that tourists' MTEs generate psychological resilience (PR) and behavioural intention (BI) (Sthapit and Bj€ ork, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Antecedents and outcomes of memorable volunteer tourism experiences

Sthapit¹,

Björk²,

Coudounaris³

et al. 2023

JHTI

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PurposeThis study proposed and tested a new conceptual model of memorable volunteer tourism experiences (MVTEs) by examining the effects of novelty, meaningfulness, experience co-creation and experience intensification on MVTEs. It also examined the relationships among MVTEs, psychological resilience (PR) and behavioural intention (BI), including that between novelty and BI.Design/methodology/approachThe study modelled the proposed relationships by analysing data from an online survey using Amazon Mechanical Turk. In total, 241 responses were used in the data analysis.FindingsThis study extended the MVTE construct and included four key antecedents that influence tourists' MVTEs. The study also documented the predictive capability of MVTEs for PR and BI.Practical implicationsVolunteer tourism organisations should offer new and diverse activities for volunteer tourists, such as nature conservation, wildlife protection and construction.Originality/valueThis is the first study to examine the antecedents and outcomes of MVTEs using the stimuli–organism–response theory.

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Section: Limitations and Future Researchmentioning

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Antecedents and outcomes of memorable volunteer tourism experiences

Sthapit¹,

Björk²,

Coudounaris³

et al. 2023

JHTI

View full text Add to dashboard Cite

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“…Specifically, the S-O-R model conceptualizes external factors, such as ambient store sounds (Zheng et al, 2019). It considers the internal psychological or physiological processes of consumers as the organismic component (Jiang et al, 2020), and consumer attitudes and behaviors towards products are regarded as responses within this model (Chen et al, 2023; Bradford & Desrochers, 2009). Next, we focused on “stimulator”, “organism” and “response” in this study.…”

Section: Theoretical Backgrounds and Hypothesesmentioning

confidence: 99%

The Magic Impacts of Sounds on Consumer’s Brain: How Do Natural Sounds Nudge Green Product Purchase?

Liang,

Wang

2024

Preprint

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Despite extensive research on nudging techniques aimed at promoting green consumption, the influence of natural sounds on encouraging environmentally friendly behavior remains relatively understudied. It is valuable to examine how sounds matter in green marketing, as more and more firms are using background sounds in video advertisements. Drawing on the Stimulus-Organism-Response model, we propose that natural sound increase early attentional congruency associated with green products, thereby promoting customers' purchase of green products. To test on our theory, we conducted an experiment using an event-related potentials (ERP) method and employed a hierarchical drift-diffusion model (HDDM). The results show that compared with unnatural sounds, natural sounds not only increased the purchase rates for green products but also enhanced decision-making efficiency (drift rate) in favor of purchasing green products. Additionally, consumers also exhibited a reduced frontal early P2 wave (150-230ms) in response to green products under natural sounds, indicating that natural sounds increased the early attentional congruency associated with green products. More importantly, the early attentional congruency provides an explanation for how natural sounds nudge the efficiency of purchasing decisions for green products. This study thus contributes to the discovery of a new psychological path that helps deepen our understanding of how natural sounds can nudge green consumption. It also provides actionable implications for green consumption market managers.

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“…Organism normally refers to the internal states arising from external environmental stimuli. The outcome is either to show acceptance or avoidance behaviour (Chen et al, 2023;Lee and Yun, 2015;Wang J et al, 2018). In-fact the S-O-R model is a micro theory about different kinds of involvement from the consumer in the process of situation and decision interact.…”

Section: S-o-r Modelmentioning

confidence: 99%

The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach

Zamil

Ali²,

Akbar³

et al. 2023

Front. Environ. Sci.

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Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological conditions hurts human health. Carbon emission severely destroys greenhouse gases, CO2 is generated from different sectors, but the major portion of CO2 is generated from the transport sector. This environmental deterioration stimulates academicians and practitioners to study ecological consumption behaviour. Protecting the environment by reducing carbon emissions is a shared responsibility. In the current era, the world is shifting from conventional vehicles to electric vehicles or hybrid vehicles to control carbon emissions. This study examines the factors in predicting consumers’ purchase intention toward hybrid cars through the S-O-R model and theory of consumption values (functional and non-functional values). This will help academics and policymakers to expand the penetration of this new and favourable green technology in terms of protecting the environment. For our study, we collected data from the three big cities of Punjab, i.e., (Multan, Sahiwal, and Lahore). In this study, 500 questionnaires were distributed, from which 245 were returned. In the first step, we provide detailed information about demographic variables. The structural equation model (SEM) is used for evaluating the impact of identified constructs. The study results conclude that functional values (except conditional value) and non-functional values (except social value responsibility) positively influence the consumer’s attitude toward the intention to adopt hybrid electric vehicles. The reasons behind the results and implications for the practitioners and policymakers are discussed. Furthermore, directions for future research have also been suggested.

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How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness?

Cited by 63 publications

References 132 publications

Antecedents and outcomes of memorable volunteer tourism experiences

Antecedents and outcomes of memorable volunteer tourism experiences

The Magic Impacts of Sounds on Consumer’s Brain: How Do Natural Sounds Nudge Green Product Purchase?

The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach

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