How does risk aversion shape investors’ intentions? Evidence from the Indian corporate bond market
Geetha E.,
Rajeev Matha,
Kishore L.
et al.
Abstract:Risk aversion plays a crucial role in understanding how individuals make financial decisions and allocate their resources. This study analyzes the influence of risk aversion on behavioral intentions and explores the mediating role of attitudes, subjective norms, and perceived behavioral control. Additionally, it investigates the moderating effect of gender and financial literacy on behavioral intentions of investors. A sample of 400 people was collected from Indian retail investors by administering a structure… Show more
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