How Does Perceived Value Affect Kiwi Growers' Sustainable Application of Green Agricultural Technology in China? - Moderating Effect Analysis Based on Government Support
Abstract:Unsafe use of pesticides and fertilizers is a concern in rural areas of China, resulting in serious threats to environment and the quality of agricultural products. Many works have studied the factors influencing the adoption of green agricultural technology by farmers. However, few studies have explored the factors that lead to a farmer’s sustainable use of green agricultural technology. Based on a survey of 1,138 kiwi growers in Shaanxi province of China, this paper builds a theoretical model to look at this… Show more
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