2018
DOI: 10.1111/jpim.12442
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How Does Online Interaction Affect Idea Quality? The Effect of Feedback in Firm‐Internal Idea Competitions

Abstract: Social media technologies that enable interactive feedback during idea generation can complement existing modes of knowledge exchange in innovation management. Especially large, multinational companies use internal online idea competitions to promote intraorganizational knowledge exchange. Although current studies mainly focus on idea generation through crowdsourcing, little attention has been paid to the effect of online interaction between contributors on idea quality. Building on the organizational knowledg… Show more

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Cited by 70 publications
(134 citation statements)
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“…The Yale model describes the situational surroundings' strong impact on the persuasion process. While the idea campaign's set‐up fundamentally controls these surroundings, the community's contributions to corporate online ideation platforms offer an additional aspect for evaluation (Beretta, ; Janis and Hovland, ; Zhu et al, ). Similar to the abovementioned ideator, the corporate online ideation platform's community does not interact directly with the evaluator, but via its actions on the platform, and especially with the evaluated idea.…”
Section: Research Model and Hypothesis Developmentmentioning
confidence: 99%
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“…The Yale model describes the situational surroundings' strong impact on the persuasion process. While the idea campaign's set‐up fundamentally controls these surroundings, the community's contributions to corporate online ideation platforms offer an additional aspect for evaluation (Beretta, ; Janis and Hovland, ; Zhu et al, ). Similar to the abovementioned ideator, the corporate online ideation platform's community does not interact directly with the evaluator, but via its actions on the platform, and especially with the evaluated idea.…”
Section: Research Model and Hypothesis Developmentmentioning
confidence: 99%
“…In conclusion, the community's effects on the persuasion are similar to those as described in the interventionist model (Evans, ). However, the effect is not equal, as the community only contributes to already formulated ideas and thus plays the role of a supporter (Zhu et al, ). From the situational surroundings dimension, which the Yale attitude change approach defines, attention , positioning , contribution , and sincerity emerge as factors of the community's effects on the corporate online ideation platform.…”
Section: Research Model and Hypothesis Developmentmentioning
confidence: 99%
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