The bis(imino)pyridine 2,6‐(2,6‐iPr2‐C6H3NCPh)2‐C5H3N (iPrBPDI) molybdenum dinitrogen complex, [{(iPrBPDI)Mo(N2)}2(μ2,η1,η1‐N2)] has been prepared and contains both weakly (terminal) and modestly (bridging) activated N2 ligands. Addition of ammonia resulted in sequential NH bond activations, thus forming bridging parent imido (μ‐NH) ligands with concomitant reduction of one of the imines of the supporting chelate. Using primary and secondary amines, model intermediates have been isolated that highlight the role of metal–ligand cooperativity in NH3 oxidation.