2019
DOI: 10.1177/1525822x19886839
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How Does Mode of Qualitative Data Collection Affect Data and Cost? Findings from a Quasi-experimental Study

Abstract: Internet-based platforms are increasingly used to collect qualitative data. We conducted a quasi-experimental study to explore whether data collection mode affects data content and data collection costs. Participants ( N = 171) were assigned systematically to one of four modes—(1) in-person (control), (2) online video–based, (3) online chat–based, (4) online e-mail/message board-based—and randomized to individual interview (IDI) or focus group (FG). We conducted 48 IDIs and 24 FGs about medical risk during pre… Show more

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Cited by 53 publications
(55 citation statements)
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References 26 publications
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“…Finally, it is likely that the online, text-based nature of the focus groups resulted in a shorter duration of each focus group. However, the content amassed in online, text-based focus group discussions has been shown to result in comparable quality of data as in-person focus groups (Kite & Phongsavan, 2017; Namey et al, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…Finally, it is likely that the online, text-based nature of the focus groups resulted in a shorter duration of each focus group. However, the content amassed in online, text-based focus group discussions has been shown to result in comparable quality of data as in-person focus groups (Kite & Phongsavan, 2017; Namey et al, 2020).…”
Section: Discussionmentioning
confidence: 99%
“…Dataset 2. The second dataset consists of 48 individual interviews conducted with (mostly white) mothers in the Southeast US about medical risk and research during pregnancy [30]. The interview guide contained 13 main questions, each with scripted sub-questions.…”
Section: Plos Onementioning
confidence: 99%
“…However, the authors' calculation does not include extra costs for the software or technical support, which Gray et al (2020) argue can be a disadvantage with digital interviews. Namey et al (2019) also argue that digital and in-person interviews carry equivalent costs, but for different things. Text interviews are more cost-effective in that respect.…”
Section: Long Distance Participation and Cost-effectivenessmentioning
confidence: 99%