How does market orientation contribute to service firm performance?

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract This study utilises the inter-relationship between market orientation and innovation in order to examine alternative mechanisms through which market orientation contributes to service firm performance. Three mechanisms (direct, mediated and moderator) are examined using regression analysis and structural equation modelling in a sample of 231 firms which develop new services. Market orientation is found to contribute to performance through a dual mechanism in that it contributes both directly and through innovation, with innovation mediating the contribution. These results emphasise that researchers should consider the inter-relationships between multiple sources of advantage in seeking explanations of firm performance.

An examination of the relationships among market orientation, innovation resources, reputational resources, and company performance in the transitional economy of Slovenia

“…Innovation resources have been shown to mediate the relationship between market orientation and organizational performance (e.g., Han, Kim, & Srivastava, 1998). Cravens and Guilding (2000) and Matear, Osborne, Garrett, and Gray (2002) suggested that reputational resources may also mediate this relationship. We propose and test a conceptual model in which the infl uence of market orientation on fi nancial and market performance is mediated through reputational and innovation resources.…”

The Linkages between Entrepreneurial Orientation, Market Orientation toward MSMEs Performances

“…Higher entrepreneurial orientation that is developed by a company will make the market orientation and company's performance higher. Matear et al,(2002) suggests that market orientation can contribute as a mediating variable in the effect of entrepreneurial orientation towards company's performance. Market orientation can mediate the effect of entrepreneurial orientation towards company's performance.…”

Does service innovation matter? An empirical study on market orientation and supply chain performance

“…According to Matear, Osborne, Garrett and Gray (2002), the relationship between market orientation and innovation has received continuous attention. Hence, Hult and Ketchen (2001) hypothesized that market orientation, which is an essential marketing capability, enables firms to gain competitiveness and achieve superior performance.…”

“…Service innovation, market orientation, firm performance, and mediation effect An increasing number of arguments regarding market orientation and service innovation leading to business performances have become critical in business strategy (Avlonitis et al, 2001;Matear et al, 2002;Porter, 2008;Weerawardena, 2003). Consequently, firms must adopt greater innovation, including new operations, services, customers, and markets, to remain competitive (Avolnitis et al, 2001).…”