How does justice matter in online retailers’ reputation and purchase intentions: an empirical study of China

Ziaullah, Muhammad; Feng, Yi; Akhter, Shumaila Naz

doi:10.1080/0144929x.2016.1196503

Cited by 12 publications

(12 citation statements)

References 55 publications

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“…China is another country with many online shopping transactions Ziaullah et al (2017) and a massively populated country with significant purchasing power (Zhou, 2019). The Chinese e-commerce industry is expected to remain ahead of the American and European e-commerce industries by 2025 (Zhang et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt

Ahmad

Muzaffar

et al. 2021

JSM

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Purpose Consumers today actively participate in online purchasing experiences. As a result, it is critical to comprehend the behavioral aspects of novel technology usage, such as augmented reality (AR). AR apps enable beauty companies to create and design more immersive experience services. This study aims to highlight consumers’ perspectives on their continued desire to use AR app services. Design/methodology/approach A comparative study between China and South Korea was conducted with sample sizes of 458 and 315, respectively. Smart PLS was used for analysis. Findings The findings suggest that AR apps influence innovative consumers in China and South Korea to be satisfied with and continue to use such services. Previous research on technology acceptance model, information system success, AR and artificial intelligence (AI)-context-specific variables supported the findings. Practical implications This study contributes to the development of AR apps for beauty brands, as such technology revolutionizes how beauty brands work and grow. As a result, AR apps can pave the way for brands to provide an immersive experience to their customers. Originality/value The current study contributes to AR and AI drivers in the context of beauty brands by using novel technologies such as AR. AR integration with AI-context-specific variables indicates that consumers in China and South Korea are innovative and accept such technologies when purchasing beauty products online.

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Section: Introductionmentioning

confidence: 99%

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Butt

Ahmad

Muzaffar

et al. 2021

JSM

View full text Add to dashboard Cite

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“…Customer preference and loyalty to a particular retail store, chain or brand (Khare 2012) is built up with the aid of the tools available to company management, consisting of assortment, price, communication, service, ambiance, or location (Lassar et al 1995;Swoboda et al 2014). Also of significance are the retailer's reputation among the target groups (Walsh et al 2009;Luo and Chung 2015;Pacheco and Rahman 2015;Ziaullah et al 2016), consumer culture and traditions (Rajamma et al 2010;Khare 2012) and the image created over time on the basis of trust, awareness, uniqueness and appeal (Lassar et al 1995;Aaker 1996;del Rio et al 2001;Verhoef et al 2007;Dabija and Băbuţ 2012;Dabija and Băbuţ 2014).…”

Section: Consumer Loyalty Towards Retail Storesmentioning

confidence: 99%

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Dabija

2018

Journal of Open Innovation: Technology, Market, and Complexity

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Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and preserving resources. By adopting green-based strategies to reach their target segments, retailers seek not only to capture the attention of different consumer generations, but also to inspire loyalty and encourage them to re-visit stores. Based on the generational theory and by means of quantitative research addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able, by adopting green strategies and consistently implementing environmental protection actions, to attract mainly young consumers to their stores, encouraging the sharing of peer recommendations, increasing purchasing behaviour and invoking loyalty. The article highlights the contribution of green marketing strategies in developing consumer loyalty in an emerging market by offering retailers the possibility of deepening their understanding when approaching different consumer generations.

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“…Overall, millennials are the largest cohort of social media and online shoppers (e.g. Ziaullah et al , 2016). Chinese millennial online consumers are gaining significance in the market, as the number of such consumers continues to increase every year.…”

Section: Methodsmentioning

confidence: 99%

“…They are trendsetters who easily accept changes in technology, and they spend more money than other cohorts. Furthermore, a study revealed that more than 60% of Chinese online consumers are 30 years old and under (Ziaullah et al , 2016). Therefore, understanding the behavior of this cohort is crucial for any business organization.…”

Section: Introductionmentioning

confidence: 99%

Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty

Haq

Hussain

2022

AJIM

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PurposeMillennials, a cohort of young consumers, are the primary group of shoppers via e-commerce. This study aims to identify Chinese individual cultural values in millennials and examine the role of perceived shopping (hedonic and utilitarian) values in creating e-loyalty.Design/methodology/approachData were collected from 296 Chinese millennials who use online shopping websites and apps. Confirmatory factor analysis was used to examine the validity and reliability of the methodology. Structural equation modeling was employed to test the proposed hypotheses.FindingsAll hypotheses were supported except one: the respondents rejected the impact of the face value on utilitarianism. The findings confirmed that Chinese individual cultural characteristics (face and Yuan) impact perceived shopping values (hedonic and utilitarian). Furthermore, these shopping values significantly influence e-loyalty.Research limitations/implicationsThe study's findings suggest some implications that academicians and market practitioners should consider. Additional implications for business managers focus on cultural characteristics, strong local teams, market-based approaches and long-term strategies.Originality/valueThe present work highlights the online shopping behavior of Chinese millennials by exploring e-loyalty, considering its two dimensions.

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How does justice matter in online retailers’ reputation and purchase intentions: an empirical study of China

Cited by 12 publications

References 55 publications

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty

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